Viral videos are all the craze these days, with online marketers putting out videos they hope will raise brand awareness and set consumers beating a path to the store, but come on, Microsoft! Does it have to get this viral? At some point, you have to think about what your marketing efforts are going to do to your brand.
So, now that you have seen it, let me ask you a question. Assuming that you are not Firefox, Chrome, Opera, or Safari aficionado; based on this poor woma...
By Charles M Cooper · July 15 2009
small business, microsoft, online marketing, viral video
Government, Politics and the Economy
Mobius: Derivatives and Stimulus Money May Trigger New Financial Crisis
According to Templeton Asset Management Ltd.’s Mark Mobius, a new financial crisis will develop from the failure to effectively regulate derivatives and all the extra global liquidity from the government's stimulus spending. Bloomberg.com
Survey: Small Business Optimisim Slips, Expect Slow Recovery
The NFIB's monthly index of small business optimism slipped one point to 87.9 last month. It had gained 7.9 points since March, indicating a view the the economy was stabilizing. FoxBusiness.com
By Charles M Cooper · July 15 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
Stimulus Plan: Where are the Jobs?
That is the $787 billion question: Where is all that government stimulus money, and why hasn't it stemmed the rising tide of US unemployment? BusinessWeek.com
Second Stimulus: Democrats Split
Democrats in Congress are divided over whether to push for more deficit spending to end the recession and stem job losses, complicating the possibility of a second stimulus bill. Bloomberg.com
Management and Operations
By Charles M Cooper · July 08 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
Three Things to Watch in the Second Half of '09
Halfway through the year is a good time to pause, reflect, and take inventory. We have probably survived the worst of the recession but the question is, what's next? Here are three things to keep an eye on. NYTimes.com
Tyson: More Stimulus Needed
According to Obama advisor Laura Tyson, the US should consider a second stimulus package focusing on infrastructure projects because the $787 billion approved in February was “a bit too small.” Bloomberg.com
Management and Operations
By Charles M Cooper · July 07 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
Build America Bonds Signal Lower Appeal of Municipal Debt
Barack Obama may be the worst thing that ever happened to tax-exempt bonds, but states and municipalities are loving his Build America Bonds, at least so far. Bloomberg.com
Experts: Economy is Going to Improve
Sure, the US economy may have contracted sharply in the first quarter, but according to some economists, there are sunnier skies are on the horizon. FoxNews.com
Management and Operations
By Charles M Cooper · June 25 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
Republicans: Obama's Financial Oversight Plan Would Continue Bailouts
Leading Republicans on a House panel considering the Obama administration’s overhaul of financial regulations said the president’s plan would continue taxpayer-funded bailouts. Bloomberg.com
Ownership, Management and Operations
Make Sure Your New Hires are “Onboard”
Once they've finished their HR paperwork, it's time to really bring your new hires “onboard.” They will be more engaged, more productive, and they will want to stay and be committe...
By Charles M Cooper · June 19 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
Perhaps California is Not Too Big to Fail
With the legislature in gridlock and $24 billion in red ink, California lawmakers have not been able to persuade the Obama Administration to bail out the state, and California isn't alone. BusinessWeek.com
Economic Trends: The Death of the Independent Pharmacy
With more customers filling their prescriptions online, the small independent pharmacies we grew up with are struggl...
By Charles M Cooper · June 17 2009
small business brief, marketing, small business, economy
Government, Politics and the Economy
The Recession: Signs of Improvement, No Jobs Yet
There are signs of improvement, sales are picking up, but according to a recent survey of small business owners, layoffs and poor credit are still a problem. CNNMoney.com
Business Groups to Obama: Limit Union Boss Pay
With President Obama intent on capping executive pay, business groups are now daring the President to impose pay caps on labor union bosses as well. WashingtonTimes.com
Management and Operations
By Charles M Cooper · June 11 2009
small business brief, marketing, small business, economy
