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Tips from Tuesday, May 5, 2009 Today’s Small Business tips will cover taking advantage of the fact that 57% of adults in the U.S. read a newspaper daily. Newspaper advertising is sold by the column inch and different classifications may have different rates. A smaller advertisement run repeatedly does better than a larger ad run less often. You can't afford the same old newspaper ad these days. Design and word to evoke emotion for attention! Motivation for action! Talk with your newspaper staff to locate your local target audience; pay for that circulation. Daily Overview: As always, you have to provide value and build trust. Get attention, create desire & ask for action repeatedly.
By Kim Fenolio · May 05 2009 small business tips, marketing, small business, Advertising
Tips from Wednesday, April 22, 2009 The Small Business tips today will be about print advertising. It’s still a valuable means to promote your business! Newspaper advertisements are a great way to target a local population. Write a letter to your newspaper editor. A personal story or recommendation is your best newspaper advertisement. Direct mail is still effective if you're clear, concise and offer a respectable incentive along with it. Try yellow pages and magazines for promotions planned well in advance. Daily Overview: Use the old, tried but true methods of print marketing in a way that addresses this instant-results society.
By Kim Fenolio · April 22 2009 small business tips, marketing, small business, Advertising
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