A Record High of 5.4 Million Startup Registrations in 2021, and a 42% Increase in New Business Applications in 2022. Uncover the Factors Driving Entrepreneurial Growth and the Opportunities Awaiting Aspiring Business Owners.
By Brandon Kosters · August 04 2023
small business, startup registrations, business formation, pandemic
Tips from December 1, 2009 The Small Business tips today discuss Generation X (currently late 20s - early 40s).
Adjusting to the financial crisis is hard for Gen X. Their experiences in life have, so far, proven that if you work hard for something, you will receive positive results. During the recession, this is not the the case. They are not always reaping the benefits and are frustrated. Gen X will be employed but find themselves unhappy.
Gen X likes to be original. Don't categorize or group them - treat them as valued individuals. Grouping them makes them feel their opinions and ideas aren't valued.
They grew up alongside technology. They have had years of work experience with computers, and are involved in social media. Marketing to them via email campaigns and newsletters will catch their eye.
Gen X values optimism and new opportunities. They are the audience who will most likely visit a new business, try a new product, or...
By Cheryl Sowa · December 02 2009
small business tips, marketing, small business, target audience
