Tips from March 17, 2010 The Small Business tips today discuss marketing your business with your blog.
Listen - Do you know what is going on in your industry? Your blogosphere? The world today? You need to listen to know what others are talking about, what people want to know, and what people need to know. Listen first, then blog.
Personal & Professional - Create a relationship with clients, or potential clients, in the blogosphere. Include others you work with who contribute to your blog. Create a short bio on each employee, and let them interact as well.
Don't Be Too Salesy! It is okay to sell to your readers, but only after you create a brand and a relationship with your readers. Avoid being too salesy, instead, blog about what is important to your industry, followers, and clients, and add a short product placement at the end.
Get into a rhythm of posting to your blog. Post a few times every week, about 2-3 times is a go... [Read Full Article]
Tips from December 18, 2009
The Small Business tips today discuss marketing to Generation X via email newsletters.
Newsletters sent via email make life easier for Generation X. These are easy to read, quick to click through, and (should) provide great deals or information accessible immediately.
Getting an email with a promo code or deal and online shopping is simple and quick for Gen X. They like to multi-task and would rather see and buy rather than wait around for it. Think about this strategy when you send out newsletters. Make sure your deals, coupons, or promo codes are available and easily seen. Getting people to click through also makes it all trackable for you!
Newsletters have the ability to make Gen Xers feel individually important. Although thousands of other people are receiving the same newsletter, different data like their name or location can be added dynamically to bring that forward. Make them feel special.
Genera... [Read Full Article]