I remember the first time that I ever had to make a cold call. It was with a past internship and I was so nervous I thought I was going to pass out. I was afraid of saying the wrong thing, rejection, forgetting to mention something about the product, forgetting who I was talking to; you name it, I was afraid of it. I read the script like it was my favorite novel instead of trying to hold an actual conversation with the person on the other end. After the opening of the pitch which was just about twenty seconds (only it seemed like an hour), I heard an angry "NO THANK YOU!" and an abrupt phone slam. After throwing a pity party for myself for a second, I realized that I was neither fully prepared for the cold call nor confident. After learning more about cold calling, I became comfortable with calling strangers and able to pitch myself, business, and the product or service I was selling. Picking up the phone to call a complete stranger and asking for some of their time to listen to you talk ab... [Read Full Article]
Tips from August 27, 2009 The Small Business tips today discuss the body of the cold call.
Be prepared for anything. Know all information relevant to you, your business, & product. Have the script nearby for reference.
Pay attention! Take notes to remember what talking points you already covered & their information/status during the call.
Include promotions for an incentive to sign up today. A special deal will encourage customers to sign up at that moment.
If you encounter a road block, be persistent. Find out their objections & tell them why they need your product today.
Daily Overview: Practice! Know the product & promote special deals to encourage the sale ASAP. [Read Full Article]