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Catching the Cold Call the Right Way

I remember the first time that I ever had to make a cold call. It was with a past internship and I was so nervous I thought I was going to pass out. I was afraid of saying the wrong thing, rejection, forgetting to mention something about the product, forgetting who I was talking to; you name it, I was afraid of it. I read the script like it was my favorite novel instead of trying to hold an actual conversation with the person on the other end. After the opening of the pitch which was just about twenty seconds (only it seemed like an hour), I heard an angry "NO THANK YOU!" and an abrupt phone slam. After throwing a pity party for myself for a second, I realized that I was neither fully prepared for the cold call nor confident. After learning more about cold calling, I became comfortable with calling strangers and able to pitch myself, business, and the product or service I was selling. Picking up the phone to call a complete stranger and asking for some of their time to listen to you talk ab... [Read Full Article]

Small Biz Tip: Body of the Cold Call

Tips from August 27, 2009 The Small Business tips today discuss the body of the cold call. Be prepared for anything. Know all information relevant to you, your business, & product. Have the script nearby for reference. Pay attention! Take notes to remember what talking points you already covered & their information/status during the call. Include promotions for an incentive to sign up today. A special deal will encourage customers to sign up at that moment. If you encounter a road block, be persistent. Find out their objections & tell them why they need your product today. Daily Overview: Practice! Know the product & promote special deals to encourage the sale ASAP. [Read Full Article]

Small Biz Tip: Cold Calling Scripts

Tips from August 26, 2009 The Small Business tips today discuss how to write cold calling scripts. A script should have basic info to guide you through your sales pitch, how to open, close, body and info about your product. Most of the script should include information about the product and answers to potential questions the consumer might have. Use bulleted items as talking points. It allows creativity and freedom for a fluid conversation with the important points included. DO NOT READ THE SCRIPT! Reading makes it sound like you're reading: boring. You need to be more conversational. Daily Overview: A script is meant to be an outline, not a novel. Do not read, instead have a conversation! [Read Full Article]

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