Tips from Thursday, April 23, 2009 The Small Business tips today will be about the expense and exposure of marketing on television and the radio. Television marketing is more suited to high profile campaigns. High cost can be worth it if the money is in hand. There is a high level of prestige associated with radio and TV advertising and can elevate a business better than other efforts. Radio ads are relatively cheap to produce and place. This allows the placing of ads on more than one station in a given market. Sound, the spoken word offers emotion and encourages the listener’s imagination to produce their own desirable image of a product. Daily Overview: Television and radio make for memorable marketing impressions. The better choice depends on the budget. [Read Full Article]

Tips from Monday, April 20, 2009 The Small Business tips today will be about all of the different types of marketing that your business may want to consider. Online Marketing and Word of Mouth is an ever-growing avenue that can help you reach beyond just a local audience. Print Advertising is still important! We still get mail, have newspapers and magazines. That’s valuable real estate! TV and Radio Marketing is one of the most expensive forms of marketing but can result in the most exposure for your business. Phone Marketing is successful when approached with respect and the desire to fill a need. Daily Overview: Not every type of marketing will fit your business. Explore the options and find what fits your needs. [Read Full Article]