Tips from Thursday, April 23, 2009
The Small Business tips today will be about the expense and exposure of marketing on television and the radio.
- Television marketing is more suited to high profile campaigns. High cost can be worth it if the money is in hand.
- There is a high level of prestige associated with radio and TV advertising and can elevate a business better than other efforts.
- Radio ads are relatively cheap to produce and place. This allows the placing of ads on more than one station in a given market.
- Sound, the spoken word offers emotion and encourages the listener’s imagination to produce their own desirable image of a product.
Daily Overview: Television and radio make for memorable marketing impressions. The better choice depends on the budget.