ABC Online and On Your Side
EZlocal.com Gets a Redesign
EZlocal.com recently got a redesign. More members are seeing their business on the site as a Featured Listing on the local homepages, search results and more! If you're a paid ABC member you can login to add coupons, images and detailed descriptions to drive even more traffic to your business.
Government, Politics and the Economy
Durable Goods Orders, Excluding Cars and Planes, Unexpectedly Rise
Excluding cars and aircraft, new orders for US durable goods rose unexpectedly in June, a signal that manufacturing may expand in the second half of the year. Bloomberg.com
Management and Operations...
By Charles M Cooper · July 29 2009
small business brief, marketing, small business, economy
Recently there was a case study conducted at the HarvardBusinessSchool with the goal of answering the fundamental question: “How can small business professionals ensure their referral relationships are more reciprocal?” One of our key findings was that by tracking each and every referral you send/receive, your referral relationships will become mutually beneficial; resulting in an increase in business for both parties. The first and most important reason you should track your referrals also happens to be the most selfless. We've all had professional relationships that either breakdown or become dormant because either one or both parties feel the relationship is imbalanced. Relationship building is all too often approached with a hands-off attitude. This creates ambiguity which is natural in our personal relationships but it can be quite toxic to our professional relationships. If you generate a lot of your business via referrals (most small businesses do) then there i...
By EZlocal · March 20 2009
marketing, small business, referrals, referral marketing
