Local SEO & Small Business Marketing Tips

Forget Your Big Idea. Be Simple.

Government, Politics, and the Economy Retail Sales Rebound Into Xmas as Shares Show Consumer Not Dead From the recent spike in sales, it's beginning to look a lot like the retail holiday season will be happier than predicted. Bloomberg.comManagement and OperationsWhy Unemployed College Grads Should Channel Their Inner Entrepreneur Recent college graduates who are unemployed should think about taking to their entrepreneurial skills and start their own business. BusinessKnowHow.comManagement and Operations

By Cheryl Sowa · October 20 2009 small business brief, online, retail, customer service

Creative Support with Local Businesses

Government, Politics, and the EconomyRetail Sales in U.S. Jump 2.7%, Most in Three Years Thanks to the government's Cash for Clunkers program, retailers in the U.S. surged in August - the most in three years. Bloomberg.comManagement and OperationsBe Ready and Prepared for Disasters: September is National Preparedness MonthFire, flood, hurricane, or tornado, you need to be prepared to protect yourself, your family, and your business from mother nature. BusinessKnowHow.com Management and Operations

By Cheryl Sowa · September 15 2009 small business brief, marketing, small business, retail

Obama Ready to Prime the Economic Pump

Government and Economy Obama Ready for Bold Stimulus Action President-elect Barack Obama will have an opportunity that few presidents have had: Financial support from Congress to push forward with his campaign promises, especially to use some of the bailout funds to combat home foreclosures and to spur lending to individuals and businesses. Retailers Overhaul Their Business as Consumers Draw Back For years, retailers could afford to be sloppy about running their businesses because customers kept buying. No more. Stung by the worry that shoppers - who cut spending by the most dramatic amount in at least 39 years this the holiday season - may not start spending again for a long time, stores a...

By Charles M Cooper · January 19 2009 small business brief, small business, retail, customer service

Obama Contemplates Tax Cuts as Retail Bankruptcies Expected to Soar

Government and Economy Obama Considers $310 Billion Tax Cut Faced with a recession that could slide into deflation and stagnation, President-elect Barack Obama is preparing to ask Congress for as much as $310 billion in tax cuts as part of his massive economic stimulus package. Retail Bankruptcies Expected to SoarThe disastrous fall in 2008 retail sales is certain to cause mass bankruptcy filings and store closures in 2009, said Michael Burden, an executive with retail adviser Excess Space Retail Services, with California, Florida and Nevada among the hardest hit. Management and Financial Issues...

By Charles M Cooper · January 05 2009 small business brief, small business, economy, retail

Retail Stimulus

In a letter sent to President-elect Barack Obama, the National Retail Federation (NRF) asked for three periods of sales tax-free shopping—to exclude alcohol and tobacco sales—lasting 10 days each in March, July and October 2009 to be added to Obama’s coming economic stimulus package. The trade group estimates that it would save consumers about $20 billion, or $175 per family. The goal, of course, would be to revive consumer confidence and spur spending. Under NRF proposal, the federal government would use bailout money to reimburse the states for the lost tax revenue. State sales tax rates range from 2.9% to 7.25%, the group said. The five states without a sales tax—Alaska, Delaware, Montana, New Hampshire and Oregon—would also receive money. The Case for and Against a Retail Stimulus Package "Without swift, additional Congressional measures, the current economic weakness could worsen, creating a more rapid downward spiral—bey...

By Charles M Cooper · December 29 2008 retail, stimulus, bailout, national retail federation

SBA Expands Emerging 200 Initiative, New Labor Secretary to Hit The Ground Running

Government and Economy SBA Expands Emerging 200 Initiative to 15 Cities as First Group of Executives Complete Innovative New Program The U.S. Small Business Administration’s innovative Emerging 200 initiative will be expanded in the spring of 2009 to include five new cities – Detroit, Dallas, Denver, Jacksonville, and Portland, Ore. – SBA Acting Administrator Sandy K. Baruah announced today. New Action by Treasury and Federal Reserve Will Support Small Business Lending Late last week, the Treasury Department and the Federal Reserve announced important details on how the Term Asset-Backed Securities Loan Facility (TALF) wi...

By Charles M Cooper · December 24 2008 small business brief, marketing, small business, retail

Small Business Brief for 11/21

Politics and Government Bush Promotes Action Plan For Global Crisis President George W. Bush, fighting to get ahead of the growing global financial crisis, hopes to win more converts for an action plan designed to demonstrate that governments have the will and the means to halt the turmoil. Unions Sure Card Check Bill Will Pass The government-affairs director of the AFL-CIO said he is certain that organized labor's top priority—a law that would make it much easier for unions to organize businesses both large and small—will pass Congress and be signed by President Barack Obama.

By Charles M Cooper · November 21 2008 small business brief, small business, retail, bush

Customer Stereotyping Leaves a Bad Impression

Every retailer has a strategy on how to best serve a customer that walks through the front door. There's nothing insidious about that. Tailoring your initial approach to someone based on their gender, age, or general appearance is not anything new, and people on both ends of the experience have become accustomed to certain norms that are both socially and morally acceptable. A man walking into a lingerie store, for example, will draw a different reaction than a woman. Is he shopping for his wife? Himself? Is he a pervert? Maybe he's just lost? All of which are legitimate questions that may come to mind in the initial few seconds he enters the establishment. What is new in big box corporate America is the practice of developing whole personas for customers. These personas come complete with fictitious names and backgrounds that incorporate family structure, moral values, emotional needs and wants, attitudes and psyche. There are even more precise sub-set types for each persona. Acco...

By Ed Hubert · June 26 2008 retail, profiling, stereotyping, best buy

EZlocal

Solving local search since 2007.

About Us

Looking for a full service local search solution?

See how we can help with EZlocal Pro.

Popular Resources

List your business online for free

Free Business Listing
Google Reviews
Facebook Ads
EZlocal 17 Years
BBB A+
Bing Ads