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My full article is posted on SearchEngineGuide. Here are the cliff notes: Google's local search algorithm, in Layman's terms, looks something like this: Ranking = Location + Information + Corroboration + Input + X Understanding the variables in this equation are a critical part of getting found online. Businesses have just two meaningful representations in the local search space: a website and a business listing. The latter of the two is worth discussing in detail. Let's take a look at the anatomy of a local search results page and see where local business listings fit in. For this example I did a Google search for "cleaners boston ma"...
By Dave Cosper · April 07 2010 bing, google, lbc, local search
In the NewsCompliance Science: What Workforce Managers Need to Know About Immigration EnforcementAmong the administration's top priorities, immigration remains on track largely due to bipartisan interest in Congress. While an immigration reform bill may be out of the question this year—major expansion of aggressive enforcement efforts is well underway. ManageSmarter.comIn the NewsWalmart Places a Mega Buy with YahooThose tie-ins are part of an ad deal between Walmart and Yahoo is the largest the Bentonville, AR-based company has made to date with a single online publisher, according to...
By Cheryl Sowa · March 09 2010 small business brief, small business, congress, yahoo
Government, Politics, and the Economy Retail Sales Rebound Into Xmas as Shares Show Consumer Not Dead From the recent spike in sales, it's beginning to look a lot like the retail holiday season will be happier than predicted. Bloomberg.comManagement and OperationsWhy Unemployed College Grads Should Channel Their Inner Entrepreneur Recent college graduates who are unemployed should think about taking to their entrepreneurial skills and start their own business. BusinessKnowHow.comManagement and Operations
By Cheryl Sowa · October 20 2009 small business brief, online, retail, customer service
Getting your website popular is more work than you realize. However, there are some basic tips that you can do to connect your website with people searching for your products and services locally. Local search is no where near as competitive as the general, global search market. With these fast, simple and FREE optimization tips below, you will be able to out rank your competitors with very little effort. Check back soon for advanced tips to really blow away your local market. Submit to Google Local. Google is the most widely used search engine in the U.S and around the world. Over 60% of all searches in the U.S. are performed by Google. Creating a Google Local profile allows you to enter in-depth business information that will help people find your business in just a few days. Try an example search of
By Derek McKenzie · August 13 2008 small business, seo, small business seo, search engine optimization
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