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Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

Tips from December 8, 2009

The Small Business tips today discuss marketing to Baby Boomers via mainstream media.

  1. Baby Boomers were the first generation to grow up alongside television. In fact, they watch 22 more minutes of TV per day than younger generations do. You can find them watching the programs that center around life stages.
  2. When watching TV, Baby Boomers are more likely to pick up the phone and call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans of multi-tasking.
  3. Many Baby Boomers are loyal to the radio. Radio advertisements should be placed the same way TV ads are placed; with much consideration. Music from the 60s, 70s, and 80s is the best bet for placing radio ads for Baby Boomers.
  4. The best place to market to Baby Boomers, regardless of the channel, is around the news. Many Baby Boomers turn into the mass media to get the latest news. Keep this in mind when deciding when and where to place your ads.

Daily Overview: Baby Boomers use the mass media to get information. They like the tried and true methods that are honest and straight forward.

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