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Small Biz Tip: Generation Y: Marketing via Print Media

Tips from January 27, 2010 The Small Business tips today discuss marketing to Generation Y via print media. Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG. Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers. Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.  Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as... [Read Full Article]

Small Biz Tip: Baby Boomers: Marketing via Mainstream Media

Tips from December 8, 2009 The Small Business tips today discuss marketing to Baby Boomers via mainstream media. Baby Boomers were the first generation to grow up alongside television. In fact, they watch 22 more minutes of TV per day than younger generations do. You can find them watching the programs that center around life stages. When watching TV, Baby Boomers are more likely to pick up the phone and call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans of multi-tasking. Many Baby Boomers are loyal to the radio. Radio advertisements should be placed the same way TV ads are placed; with much consideration. Music from the 60s, 70s, and 80s is the best bet for placing radio ads for Baby Boomers. The best place to market to Baby Boomers, regardless of the channel, is around the news. Many Baby Boomers turn into the mass media to get the latest news. Keep this in mind when dec... [Read Full Article]

Forget Your Big Idea. Be Simple.

Government, Politics, and the Economy Retail Sales Rebound Into Xmas as Shares Show Consumer Not Dead From the recent spike in sales, it's beginning to look a lot like the retail holiday season will be happier than predicted. Bloomberg.comManagement and OperationsWhy Unemployed College Grads Should Channel Their Inner Entrepreneur Recent college graduates who are unemployed should think about taking to their entrepreneurial skills and start their own business. BusinessKnowHow.comManagement and Operations [Read Full Article]

Small Biz Tip: Placing Internet Advertisements

Tips from Thursday, April 30, 2009 The Small Business tips today will be about placing internet ads. The 3 most common ways online advertising is purchased: cost-per-impression (CPM), cost-per-click (CPC), & cost-per-action (CPA). Graphic advertisements are quicker to get people’s attention than text-based ads. Text ads are cheaper to run and produce than graphic ads and in many studies show to be more successful. Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget for nearly all formats. Daily Overview: Type of advertising & pricing will depend on goals, products & services you’re advertising. Google = all-in-1 solution. [Read Full Article]

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