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Small Biz Tip: Generation Y: Marketing via Print Media

Tips from January 27, 2010

The Small Business tips today discuss marketing to Generation Y via print media.

  1. Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG.
  2. Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers.
  3. Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen. 
  4. Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as well. 

Daily Overview: Gen Yers turn to magazines for their print media. The bigger the celebrity or gossip on the cover, the more popular the magazine will be. Look to advertise in the popular youth magazines first.

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