Tips from February 22, 2010 The Small Business tips today discuss businesses in the technology industry to start NOW!
Smartphone Apps: iPhone, Blackberry, Droid, and Google Phones, these smartphones are taking the world by storm. Capitalize on the trend by designing and creating your own app. iPhones alone have over a billion downloads, and thousands of apps.
Software as a Service (SaaS): With small businesses looking to save money, start your own SaaS business today. SaaS deploys software applications across your business so you don't need separate licenses for each computer.
Education Technology: With the stimulus bill, many schools are receiving new state of the art education tools. One of the most popular are "smart boards" which are interactive white boards. Create new interactive programs, or handle distribution of various education technologies.
Website Design: Every business needs a website to establish their web... [Read Full Article]
Tips from February 1, 2010 The Small Business tips today discuss common website mistakes.
Poor Maintenance: Broken links, "404 file not found" error messages, and links leading to the wrong place is frustrating for your website visitors.
No Contact Information: A website is important for every business, and lacking contact information is detrimental. Address, email, and phone number are crucial.
Poor Navigation: Dead pages, no links to your homepage, and disabling the back button on your browser is not only frustrating for visitors but also for web designers.
Outdated Information: Old business hours and addresses are misleading to website visitors and potential customers. Old information hurts business, not encourage it.
Daily Overview: Poor upkeep & maintenance are the two biggest mistakes businesses make for their website. Avoid this by testing your website and updating information. [Read Full Article]
Tips from January 27, 2010 The Small Business tips today discuss marketing to Generation Y via print media.
Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG.
Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers.
Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.
Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as... [Read Full Article]
Management and Operations 21st Century Career Development and Its Implications for Learning and Development There has been a significant change between what career development means in the 21st century and what it meant when our parents' generation, or even when my fellow Boomers, entered the workforce. ManageSmarter.com Management and OperationsFirst Lady Michelle Obama Promotes Work/Life BalanceDuring her visit with 400 employees, Obama touched on an issue that has been central to her professional life—simultaneously managing the demands of home and the workplace. Workfor... [Read Full Article]
Management and Operations Marketing Lowdown: Five Steps To Better Retail Displays A recent poll asked average Americans which of their five senses they would least be willing to lose. The result? Overwhelmingly, the eyes have it. But before we can learn anything with our eyes, we must be interested enough to look. Our attention must be captured. ManageSmarter.com Management and OperationsManaging the Direct Marketing Supply ChainA direct marketing offer can reach its potential customers through print mailings, e-mail blasts, Website offerings, television advertising, Internet... [Read Full Article]
Management and Operations“Enlightened” Profit. A Better Way To Build A Business.Values are the key to building value. More and more of today’s CEO’s now see a three tiered metric of profit as essential to building a strong and sustainable company. TheWisdomGuy.comManagement and OperationsWhen Bad Things Happen to Good Business Owners and EntrepreneursStuff happens. As a business owner and entrepreneur, the more successful you become, the more you open yourself up to criticism, negative feedback or just plain being attacked. BusinessKnowHow.com Management and Operations [Read Full Article]
As technology advances, many aspects of business advance as well. Websites are better designed, advertisements are presented in new mediums, and marketing strategies change. This means that consumers are reached in more new ways than ever before. With immediate information available, it is important to have a strategy for marketing which gives your business an edge over the competition. It is crucial to understand your customers and their needs in order to completely understand exactly what a target audience is.Businesses' marketing strategies are built around the core objectives, values, vision, and goals of the organization. No matter how exceptional and outstanding a product or service is, there will be no success without the proper marketing. Furthermore, businesses cannot properly market without having product placement, promotions, or competitive pricing without knowing their consumers. Knowing your target audience is the solution!Define Your Targe... [Read Full Article]
Government, Politics, and the Economy
U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com... [Read Full Article]