Tips from January 27, 2010 The Small Business tips today discuss marketing to Generation Y via print media.
Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG.
Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers.
Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.
Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as... [Read Full Article]
Tips from the morning of December 17, 2009
The Small Business tips today discuss marketing to Generation X via print marketing.
Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X.
Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.
Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles).
Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u... [Read Full Article]
Government and Economy
Emergency SBA Loans to be Available in June
According to the SBA, a new emergency loan program to help struggling-but-viable small businesses will be open for applications in mid-June. CNNMoney.com
Merced County: Desperate for Small Business
With a staggering 22% unemployment rate and ranking Number Two in the nation in foreclosures, Merced County in California is now pinning its economic hopes on small business. BusinessWeek.com
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