Tips from January 27, 2010 The Small Business tips today discuss marketing to Generation Y via print media. Generation Y is unique, as in they are attracted to those ads that are wild, unique, and catchy. Something typical but with a catchy slogan will not grab their attention. The action and focal point needs to be BIG. Gen Yers are more likely to listen to ads that involve people of their age or generation that they can relate to. Try to tie in the sense of "I understand you" when targeting Gen Yers. Forget newspapers for Gen Y. Magazines are the most popular print media that they will connect with, read, or even care about. Magazines tend to have celebrities on the cover and lure Gen Y with fashion, advice, and trends. Advertisements in this medium are likely to be seen.  Gen Yers value their technology and computers. Remember this when printing your ads. If possible, make your ads formatted to be able to work online as... [Read Full Article]

Tips from Wednesday, April 22, 2009 The Small Business tips today will be about print advertising. It’s still a valuable means to promote your business! Newspaper advertisements are a great way to target a local population. Write a letter to your newspaper editor. A personal story or recommendation is your best newspaper advertisement. Direct mail is still effective if you're clear, concise and offer a respectable incentive along with it. Try yellow pages and magazines for promotions planned well in advance.  Daily Overview: Use the old, tried but true methods of print marketing in a way that addresses this instant-results society. [Read Full Article]