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Small Biz Tip: Baby Boomers: Marketing with Website Banner Ads

Tips from December 11, 2009

The Small Business tips today discuss marketing to Baby Boomers with website banner ads.

  1. Place banner ads on sites Baby Boomers frequent most for their life stage: retirement, health care, insurance.
  2. Baby Boomers also will click banner ads on sites that they visit for leisure or fun: real estate, travel, sweepstakes.
  3. Creative Baby Boomer banner ads should use bold colors, not pastel. Message should be positive, not threatening.
  4. The message on Baby Boomer banner ads work best emotion-based, not fact-based. Market to "life stage" not actual age.

Daily Overview: When creating a banner ad campaign for Baby Boomers, market to their life stage & aim to evoke positive emotion. 

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