Small Biz Tip: Common Mistakes: Social Media by Cheryl Sowa 2/3/2010 ยท Comments Tips from February 3, 2010 The Small Business tips today discuss common social media mistakes. Incomplete Profile: People won't know who you are or be able to find things in common to make a connection or network. Fake Friending/Following: One way relationships on social media is an awful way to network. Create a two way relationship with REAL people that you want to get to know. Selling by Spamming: Bombarding your business pushes customers away. No relationship? No clients. Connect first, promote later. Lack of Measurement: You need to measure so your business doesn't put time & energy in campaigns that are failing. Daily Overview: Creating one way relationships is the biggest mistake businesses in social media make. Avoid this by an active profile, creating two way relationships, and gauging what works.
