Small Biz Tip: Online Marketing: Creating an Email Newsletter by Kim Fenolio Apr 29 Tips from Wednesday, April 29, 2009 The Small Business tips today will be about how to start an email newsletter. Newsletter preparation: Figure out your agenda. Generate sales? Customer retention? Thought leadership? Provide a value; something they don’t already have. Get their attention with a GOOD subject line too. Design your newsletter with the assumption that people will only skim it. Short chunks, easily digestible. Search for a newsletter provider that isn’t just the cheapest but has a proven track record and has the services you need. Daily Overview: Create the foundation for your newsletter before you create your quality content using the service that fits you.
