How to Write an Engaging Subject Line

How to Write an Engaging Subject Line Email newsletters or email marketing campaigns contain important messages, tips, savings, and more for your subscribed readers. The information inside the email is important to them, but without a compelling subject line, your subscribers may never open it. Email subject lines are just as important, if not more, than the rest of the information in the email. The subject line's main purpose is to get someone to open the email. Take these tips into consideration when writing your next compelling subject line for your email.Even before writing the body of an email, it is essential to begin to think of the subject line for the email. Although it is not the bulk of what you want your subscribers to read, it is what they will read first and makes them decide if they will continue reading. You must think thoroughly and objectively about your subject line.Take a look at the newspaper. The headlines are made to grab atten... [Read Full Article]

Small Biz Tip: Online Marketing: Creating an Email Newsletter

Tips from Wednesday, April 29, 2009 The Small Business tips today will be about how to start an email newsletter. Newsletter preparation: Figure out your agenda. Generate sales? Customer retention? Thought leadership? Provide a value; something they don’t already have. Get their attention with a GOOD subject line too. Design your newsletter with the assumption that people will only skim it. Short chunks, easily digestible. Search for a newsletter provider that isn’t just the cheapest but has a proven track record and has the services you need. Daily Overview: Create the foundation for your newsletter before you create your quality content using the service that fits you. [Read Full Article]

Newsletter Usability: Making Your Reader Experience Even Better

It has long been known that an e-newsletter is a useful addition to your marketing and public relations efforts. They are, after all, a warm, powerful communication medium that encourages a strong, lasting relationship between you and your readers. There is some new clarity in the world of online newsletters thanks to research coming from the Nielsen Norman Group in their latest report, E-mail Newsletter Usability. They conducted three rounds of user studies with a total of 93 participants in the United States, the United Kingdom, Australia, Japan, Hong Kong and Sweden. The three studies were as follows: First Study. This study focused on testing e-newsletter usability in terms of subscribing, unsubscribing, and maintaining the user’s account. It was primarily done in a laboratory setting (with other parts being done through phone calls) with researchers observing subjects as they read e-newsletters and tried to subscribe and unsubscribe.... [Read Full Article]