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Small Biz Tip: Generation Y: Marketing via Word of Mouth

Tips from January 28, 2010

The Small Business tips today discuss marketing to Generation Y via word of mouth.

  1. Generation Y wants an "experience" when they try out a new product. This can be done easily with a street team handing out free samples to promote your business and product. Get them involved than simply trying a new product and get them talking.
  2. Gen Yers want the new, trendy, cool thing to have. Once they get something that they think is cool or new, they will talk about it and spread the word. Create the angle that YOUR product/service is something that everyone wants to have.
  3. Gen Yers are likely to accept something that is sprung upon them. A street team who approaches Gen Yers are likely to try a product and be involved. Interact with them, and make the first step to reach out to them.
  4. Social media is a big channel for word of mouth marketing. Tweets and Facebook statuses are crucial for spreading popular trends and experiences with products. Don't forget this channel!

Daily Overview: Approach Gen Yers in a "I've got something cool you MUST try & have" attitude. Communicate to them that you have something that you know they will like, and other people will like.

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