Government & PoliticsSmall Business Incentives Face a Hard Road in CongressPresident Obama’s incentives for small business to create jobs appear to be foundering at the other end of Pennsylvania Avenue. Those proposals — tax credits for hiring and investment and initiatives to spur lending to small firms — all face strong resistance, and not all of it comes from the Senate. Each chamber has embraced separate elements of the administration’s agenda, and, for the moment, none of those elements overlap.Government & PoliticsU.S. Salary-Increase Budgets Hit 25-Year LowChanges to salary structures... [Read Full Article]
Sometimes known as the Millennials, Connecteds and Unreachables, Generation Y is compromised of individuals in their 20s and younger, or born in 1982 or later. They are an important generation to understand because they are comprised of 71 million Americans who spend over 200 billion dollars annually. They're taking over the Baby Boomers as the largest percentage of the working world. Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.As a Gen Yer, I can tell you that we are a very unique group to understand, and an even more complicated group to know how to market to. Gen Yers are a product of Baby Boomers, and we were raised in a different way than any other generation. Baby Boomers raised us to be optimistic, live our lives first and work second, and that we can do and be anything we want to. Ta... [Read Full Article]
Tips from January 28, 2010 The Small Business tips today discuss marketing to Generation Y via word of mouth.
Generation Y wants an "experience" when they try out a new product. This can be done easily with a street team handing out free samples to promote your business and product. Get them involved than simply trying a new product and get them talking.
Gen Yers want the new, trendy, cool thing to have. Once they get something that they think is cool or new, they will talk about it and spread the word. Create the angle that YOUR product/service is something that everyone wants to have.
Gen Yers are likely to accept something that is sprung upon them. A street team who approaches Gen Yers are likely to try a product and be involved. Interact with them, and make the first step to reach out to them.
Social media is a big channel for word of mouth marketing. Tweets and Facebook statuses are crucial for spreading popular trends and... [Read Full Article]
Government, Politics, and the Economyhttp://online.wsj.com/article/SB125233977333690447.html Key Week for Obama Starts on Feisty Note President Obama starts off the Tuesday after Labor Day by stressing the importance of his new government-run-health-insurance program, while key senators collaborated for a bipartisan deal. WSJ.com Management and Operationshttp://www.womenentrepreneur.com/2009/09/hiring-without-the-headaches.html Hiring Without the Headaches Salary, taxes, and benefits are just some of the worries that arise for entrepreneurs when they decide to add on to their workforce. Small businesses need to have a hiring process in place to effectively hire employees for their small businesses. WomenEntrepreneur.com Management and Operationshttp://entrepreneur.com/sales/customerservicecolumnistsydneybarrows/article203136.html Prioritize the Customer Experien... [Read Full Article]