Consumers love to use voice search – small business owners take note! Voice search provides quick answers without the need for typing. Voice search optimization is extremely important for all small business owners. [Read Full Article]

Government and PoliticsWhat Obama Said About Small BusinessA short but prominent section of President Obama’s State of the Union focused on helping small businesses to create jobs. Here’s a look at what he said and what it means. BusinessWeek.comGovernment and PoliticsGlobal Workforce Report on Emerging Markets: The Backshoring MythDespite media hype about the recession driving jobs back to the U.S., the business case for outsourcing to the emerging markets remains overwhelming. Workforce.comGovernment and Politics [Read Full Article]

Sometimes known as the Millennials, Connecteds and Unreachables, Generation Y is compromised of individuals in their 20s and younger, or born in 1982 or later. They are an important generation to understand because they are comprised of 71 million Americans who spend over 200 billion dollars annually. They're taking over the Baby Boomers as the largest percentage of the working world. Gen Yers are hard to reach as a whole, yet one of the largest markets to make purchases. The best way to market to Generation Y is to not market to them, instead, establish a connection.As a Gen Yer, I can tell you that we are a very unique group to understand, and an even more complicated group to know how to market to. Gen Yers are a product of Baby Boomers, and we were raised in a different way than any other generation. Baby Boomers raised us to be optimistic, live our lives first and work second, and that we can do and be anything we want to. Ta... [Read Full Article]

  Government and Economy Freddie Mac CFO Dies—Police Investigating Probable Suicide Freddie Mac Acting Chief Financial Officer David Kellermann, 41, was found dead early today in the basement of his home in a Washington suburb, police said. Bloomberg.com Lenders Still Cool Toward Small Business According to NFIB survey data, in March, fewer small businesses reported that their borrowing needs had been met during the previous three months than at any point since well before the recession began. USNews.com Management and Financial Issues... [Read Full Article]