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Small Biz Tip: Holiday Marketing: Website

Tips from November 9, 2009

The Small Business tips today discuss holiday marketing tips for your website.

  1. Make like Google with your logo. During the holidays go for a spirit-themed logo. Capture what might appeal most to your audience.
  2. Use your holiday logo and themes for your social media sites! Get your Facebook and Twitter audiences into the holiday spirit.
  3. Create holiday-themed landing pages (not necessarily the home page) for your website to use in both online and offline advertising.
  4. Even if you don't have a shopping cart on your website, be sure to list your in-store holiday promotions. 69% of consumers research online before coming into your store.

Daily Overview: Your business can appeal to your audience's holiday spirit by dressing up online: your logo, website and social networks.

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