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In conjunction with Ernst & Young, The NFIB (National Federation of Independent Business) recently published a macroeconomic analysis highlighting the potential impact of the federal 20% Small Business Tax Deduction that is scheduled to expire at the end of 2025.
By Matthew Wells · September 26 2024 nfib, tax, small business
Third-Party Cookies have been a mainstay of digital marketing in the modern age, despite privacy concerns about tracking and storing data on users. Last month, Google announces they are here to stay despite their promise four years ago that they would be making them obsolete. Read about what this could mean for the future of digital marketing below.
By Matthew Wells · August 22 2024 cookies, google, marketing, digital
If you’re a small business owner, you’ve probably heard about SEO (Search Engine Optimization) and how it can help your business grow online. But where do you start? Let’s break down five essential topics that can immediately boost your SEO efforts and how you can implement them without getting overwhelmed.
By Matthew Wells · August 20 2024
Nearly half of all money raised by American startups from April to June was invested into Artificial Intelligence (AI) startups. Learn about how the attitude on startups is changing and what this means for businesses moving forward below.
By Matthew Wells · July 11 2024 economy, startups, funding, artificial intelligence
Despite inflation worries, U.S. small business optimism continues to climb. Although inflation and compensation still weigh heavy on small business owners, optimism triumphs in a 6-month high with continued concerns on inflation and borrowing costs.
By Matthew Wells · July 10 2024 small business, optimism, inflation, small business owner
Our team had a blast attending the Small Business Expo's Chicago show and showing off the new Dash by EZlocal, your one-stop-shop for managing every aspect of your business' online presence in one place. Check out photo's from the show below!
By Matthew Wells · June 19 2024 small business, small business expo, expo, trade show
Video marketing has become an essential tool for small businesses to engage with their audience and promote their brand. With the rise of short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts, creating and sharing video content that reaches a large audience has never been more accessible. Here are our tips on making compelling video content and utilizing social media platforms to promote your small business at a low cost.
By Matthew Wells · June 18 2024 video, marketing, online marketing, TikTok
Being a small business owner offers a level of freedom you can't get when working for someone else. You are your own boss, setting your own schedule and making decisions that impact your business directly. However, this freedom also comes with unique challenges, particularly when it comes to managing work-life balance. Learn about our tips to manage your work-life balance as a small business owner here.
By Matthew Wells · May 15 2024 small business, work, life, work life balance
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