Retail shops are one of the most common small businesses in America today. To compete with the other boutiques, mom & pop shops, and, yes, even retail chain stores, it is important to appeal visually to your customers. An appealing and motivating storefront window will grab people's attention and attract them to your store. Let's take a closer look.RecognitionTo make a name for your business, you need to be recognized by customers, potential customers, or people who were referred to your business. Without being recognized, who will notice you? You need a few simple things to be recognized.
Business Name- Stating the obvious, your business name must be prominently displayed for all to see.
Logo- Your logo is what will help people "brand" your image in their brain. More on logo's in a bit.
Business Information- Don't go too overboard with using your business information as a part o...
By Cheryl Sowa · February 08 2010
retail, recognition, logo, business name
You have a great business idea, a killer business plan and now, as you wait your turn to see the loan officer you realize that you need a great name to go with it. Creativity under pressure can, and has, yielded great results, but you can’t count on it. Like everything else associated with your new business, the name you give it takes thought and planning. In fact, it is something you should have been working on since Day One.
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There are a number of issues that arise when you are considering your company name. You need to decide wheth...
By Charles M Cooper · July 17 2009
small business, business name, domain name
