Tips from February 4, 2010 The Small Business tips today discuss common marketing mistakes.
Weak Message: It takes people a few minutes and thought to figure out the marketing message you are trying to send.
Focus On You: Talk only about your products, services, and business rather than what you can do for clients.
No Call to Action: You attract potential customers to be interested, but do not motivate them to act on their needs and wants and bring revenue to your business.
Lack of Follow Up: You receive a potential customer's contact information, but store it instead of following up and close the sale.
Daily Overview: A vague advertisement with little motivation and follow up is no way to market to customers. Avoid this by engaging with consumers, strong marketing collateral, and following up. More next week.
By Cheryl Sowa ยท February 04 2010
small business tips, marketing, small business, message
