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Small Biz Tip: Common Mistakes: Marketing

Tips from February 4, 2010 The Small Business tips today discuss common marketing mistakes. Weak Message: It takes people a few minutes and thought to figure out the marketing message you are trying to send.  Focus On You: Talk only about your products, services, and business rather than what you can do for clients. No Call to Action: You attract potential customers to be interested, but do not motivate them to act on their needs and wants and bring revenue to your business. Lack of Follow Up: You receive a potential customer's contact information, but store it instead of following up and close the sale. Daily Overview: A vague advertisement with little motivation and follow up is no way to market to customers. Avoid this by engaging with consumers, strong marketing collateral, and following up. More next week. [Read Full Article]

Small Biz Tip: Media Coverage: Writing a clear and concise message

Tips from August 18, 2009 The Small Business tips today discuss Media Coverage: Writing a clear and concise message Look at the big picture: identify the main goal of having your message in the media. Sales goal, event, new product. Clearly state your overall goal. Call to action: the reader should finish your story compelled to do something. Come to your store, event, or buy your new product.  Vital evidence: whether it is a single fact or a narrative story that will command emotion from the reader. It must be evident that your overall goal is significant. One sentence: your message may be long or short but the reader/journalist is captured by the first sentence. Intrigue the viewers with strong key words. Refer to the previous blog of what is newsworthy. Daily Overview: Identify your overall goal, create a call to action, include vital evidence, and make your point in one sentence. [Read Full Article]

Small Biz Tip: People Management: How to get your message to your target audience.

Tips from August 12, 2009The Small Business tips today discuss target audiences: how to get your message to your target audience.    1. Establish the goal and what it is going to accomplish. Example: getting in more customers, making a sales goal for the week, etc.    2. Identify the medium for your goals to be best communicated. Example: cold call, email, advertisement in the newspaper, etc.    3. Motivate your target audience to accomplish your goal. Example: offer a limited time sale to reach your sales goal for the week.    4. Offer a way for your target audience to give feedback regarding the medium in which they were reached. This will ensure you have used the correct medium or need to reevaluate.  Daily Overview: Identify the goal, medium used to contact, motivation to participate, and feedback to ensure correct practice to message your target audience. [Read Full Article]

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