Small Biz Tip: Target Audience: Define Your Target Audience

Tips from August 10, 2009 The Small Business tips today discuss target audiences: how to define them.  Research your business or similar businesses online to get a better understanding of what your industry, products, and services are categorized under. Ask current customers their perception of what industry your business falls under. Look at the demographics of the customers who purchase from your business. The age, sex, location their from, economic status, etc. will give you a better idea of the people your business attacks. Ask customers about their preferences when shopping in your business. Ask how your business fits into their lifestyle. Pay attention to what your customers have in common. The media they use, how much time they have when they are in their store, if they shop for something specific or browse for new products. Daily Overview: Understand and evaluate the customers that you see everyd... [Read Full Article]

Small Firms Targeted by Stimulus Scammers

  Government and Economy Small Business Stimulus Loan Scams The SBA doesn't give stimulus package loans directly to small businesses, but that hasn't stopped scammers from trying to make you believe otherwise. Auto Suppliers to Receive $5 billion Bailout The Treasury Department is trying to stabilize the auto industry by providing as much as $5 billion in financing to troubled auto parts suppliers linked to Detroit's car makers. [Read Full Article]