Retail shops are one of the most common small businesses in America today. To compete with the other boutiques, mom & pop shops, and, yes, even retail chain stores, it is important to appeal visually to your customers. An appealing and motivating storefront window will grab people's attention and attract them to your store. Let's take a closer look.RecognitionTo make a name for your business, you need to be recognized by customers, potential customers, or people who were referred to your business. Without being recognized, who will notice you? You need a few simple things to be recognized.
Business Name- Stating the obvious, your business name must be prominently displayed for all to see.
Logo- Your logo is what will help people "brand" your image in their brain. More on logo's in a bit.
Business Information- Don't go too overboard with using your business information as a part o... [Read Full Article]