Small Biz Tip: Customer Service: Building Customer Loyalty by Cheryl Sowa Oct 13 Tips from October 12, 2009 The Small Business tips today are about building customer loyalty. Communicate with your customers to see what they need/want. Exceed their expectations to make them come back. Offer coupons and incentives for customers on their next purchase to ensure they return to your business. Create a customer loyalty program. After so many purchases, offer a freebie. Offer rewards for referrals to your business. Personalize! Get to know your customers. It will bring them back to your biz because you know them. Daily Overview: Creating a loyal customer brings people back to your store, constantly increasing your business.