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Small Biz Tip: Generation Y: Marketing via Social Media

Tips from January 25, 2010

The Small Business tips today discuss marketing to Generation Y via social media.

  1. Generation Y is always online, always connected, and always involved. Their primary form of communication is online and they would rather connect with each other through gadgets than in person.
  2. Gen Yers are heavily into Facebook and MySpace. They update their page frequently and visit these pages often. This is where to start when targeting Gen Yers in social media.
  3. Chat rooms are another place that Gen Yers are found. They communicate frequently online via computers or other gadgets, like a cell phone. Chat rooms are a great place to get Gen Yers buzzing about your product or service.
  4. Gen Y is the first generation to grow up with social media and the Internet at their fingertips. They know the Internet the best. Gen Yers hate being sent garbage email, spam tweets, or Facebook viruses.

Daily Overview: Use social media to market to Gen Y by being active. Create the relationship with them. They ARE out there. Offer fun, and they will respond to you.


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