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Small Biz Tip: Generation Y: Marketing via Mainstream Media

Tips from January 26, 2010 The Small Business tips today discuss marketing to Generation Y via mainstream media. Generation Y follow celebrities. When they see their favorite actor endorsing a product or service, they will pay more attention. Keep this in mind when you are trying to reach them through mainstream media. Familiar faces mean more attention. Gen Yers don't watch the news as much as other generations. They news get their news from MTV, websites, social media, or others. If you're going to market to them via TV, make sure it is on a channel that appeals to the younger generations.  To market to Gen Y, it is important to have an emotional connection with them. You need to create a sense of belonging to attract their attention. Use Gen Yers in your ads to depict your product/service as trendy, hip, or that "everyone is doing it." Gen Yers go see movies frequently. Check out your local movie theater and see if they... [Read Full Article]

Small Biz Tip: Generation Y: Marketing via Social Media

Tips from January 25, 2010 The Small Business tips today discuss marketing to Generation Y via social media. Generation Y is always online, always connected, and always involved. Their primary form of communication is online and they would rather connect with each other through gadgets than in person. Gen Yers are heavily into Facebook and MySpace. They update their page frequently and visit these pages often. This is where to start when targeting Gen Yers in social media. Chat rooms are another place that Gen Yers are found. They communicate frequently online via computers or other gadgets, like a cell phone. Chat rooms are a great place to get Gen Yers buzzing about your product or service. Gen Y is the first generation to grow up with social media and the Internet at their fingertips. They know the Internet the best. Gen Yers hate being sent garbage email, spam tweets, or Fa... [Read Full Article]

Overview of General Target Audiences

Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.Baby BoomersBaby Boomers consist of individuals born between 1945 and 1960. Their generation has been through decades upon decades of every single cultural and marketing trend and phenomenon of the past half century. The experiences that they have lived through (Vietnam, disco era, Berlin Wall, Desert Storm) help to define their life experiences which they rely on while thinking about purchases and trends today. This generation is full of hope and optimism because of their experiences, and know that there is an opportunity for anything to be accomplished. In this mindset, Baby Boomers are still in the workforce today because of their big... [Read Full Article]

Small Biz Tip: Target Audiences: Generation Y

Tips from December 2, 2009 The Small Business tips today discuss Generation Y (those in their 20s and younger). Social involvement and sense of empowerment are important to Gen Y. Working together and being connected is important to this generation, especially to students. Instant gratification is crucial to Gen Y. They are used to spending money freely receiving rewards or reaping the benefits immediately and not having to wait. Market to this group with outstanding deals. Social media is KEY to Gen Y. They are on MySpace, Facebook, LinkedIn, Twitter, instant messaging, blogs, and more. It is very important to this group to link to their friends. Use social media to promote the newest deals and the sense that "everyone is doing it" to reach this audience. Gen Y doesn't trust very easily. You need to earn their trust with your brand or business. They follow trends and follow the media closely to see what is popular and what is... [Read Full Article]

Healthcare Declared an Economic Issue

  Government, Politics and the Economy Congress Takes on Healthcare Congressional Democrats have set out to realize a goal that has eluded presidents and lawmakers for the past 60 years: an overhaul of the U.S. healthcare system. White House: Healthcare is an Economic Issue According to some in Washington, the tax-free benefits that Americans now enjoy offer American workers too much free or low-cost access to too many healthcare services, and that is why healthcare is so expensive. Management, Taxes and Financial Issues [Read Full Article]

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