Local SEO & Small Business Marketing Tips

Small Business Owners to Shoppers: Stay Put

Management and OperationsIdentify New Consumer NormsThe recession has changed how customers shop, possibly forever. Entrepreneur.com Management and Operations Resolving Employee Complaints Before They Hit the Internet The question is what to do about employee complaints about the workplace. It's more than a matter of damage control. Trying to repair the harm to internal morale, recruitment efforts, and corporate reputations after the fact is not as effective as preventing the damage in the first place. ManageSmarter.com Management and Operations

By Cheryl Sowa · January 26 2010 small business brief, marketing, small business, economy

A Jump Start for Stalled Small Business Lenders

Management and Operations Marketing Lowdown: Five Steps To Better Retail Displays A recent poll asked average Americans which of their five senses they would least be willing to lose. The result? Overwhelmingly, the eyes have it. But before we can learn anything with our eyes, we must be interested enough to look. Our attention must be captured. ManageSmarter.com Management and OperationsManaging the Direct Marketing Supply ChainA direct marketing offer can reach its potential customers through print mailings, e-mail blasts, Website offerings, television advertising, Internet...

By Cheryl Sowa · January 13 2010 small business brief, marketing, marketing, small business

Who Needs Santa When You Have Social Media?

Government, Politics, and the Economy U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com...

By Cheryl Sowa · November 17 2009 small business brief, small business, economy, economy

Small Biz Tip: Training: Skill-Based Training

Tips from October 21, 2009 The Small Business tips today discuss the benefits of skill-based training. Increase productivity: teach advanced techniques to help employees conquer tasks more efficiently & take on more responsibility. Aid in hiring process: teach the perfect candidate lacking the skill new tricks, or enhance the ones who mastered the skill. Improve job satisfaction: time & money invested in employees skills gets them more involved with their field & up to date with the industry. Reduce need for supervision: skill-based training encourages independence & shows how to do their job better & faster.   Daily Overview: Keep employees on their career path by providing skill-based training to improve in their field.

By Cheryl Sowa · October 21 2009 small business tips, small business, training, employee

Creative Support with Local Businesses

Government, Politics, and the EconomyRetail Sales in U.S. Jump 2.7%, Most in Three Years Thanks to the government's Cash for Clunkers program, retailers in the U.S. surged in August - the most in three years. Bloomberg.comManagement and OperationsBe Ready and Prepared for Disasters: September is National Preparedness MonthFire, flood, hurricane, or tornado, you need to be prepared to protect yourself, your family, and your business from mother nature. BusinessKnowHow.com Management and Operations

By Cheryl Sowa · September 15 2009 small business brief, marketing, small business, retail

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