Government, Politics, and the Economy
Economy Jumps 3.5 Percent to Largest Growth in Two Years Consumer spending, exports and investments experience greatest gains. ManagerSmarter.comManagement and OperationsSmall Shops Make Big Play for Holiday ShoppersMerchants roll out Christmas wares weeks in advance to lure customers away from large discount retailers. WSJ.comManagement and Operations
By Cheryl Sowa · November 03 2009
small business brief, marketing, small business, economy
Small Biz Tip: Target Audience: How to grow your target audience
Tips from August 13, 2009 The Small Business tips today discuss target audiences: how to grow your target audience.
Create a web page for your biz to increase visibility online. Contact info, map of your biz, description of products/services.
Have an event/sale or write an interesting story about your business. Contact your local press to pitch your event/sale/story. Being in the paper/news/magazine will ensure a growth in your target audience.
Open a new media stream: blog, twitter, LinkedIn. If you are unaware how to tackle this, ask an employee to create a work based one. This is reach out to others in and interested in your industry.
Give your customers a discount for bringing a friend or family member into your store.
Daily Overview: Discover new communication streams to reach your target audience from all mediums.
By Frances Foley · August 13 2009
small business tips, small business, growth, target audience
Politics and Government
Business Braces for Washinton Changes Businesses across the U.S. are bracing for stricter financial regulations and more pro-labor policies. One such policy actively opposed by business interests allows unions to hold informal votes, without the use of traditional secret ballots.
Economics and Labor Issues
Cash Injections May Eclipse Fed's Benchmark Interest Rate
The Federal Reserve's efforts to rescue the U.S. from financial collapse risks the eclipse of the central bank's benchmark interest rate as the most important signal of monetary policy.
Consum...
By Charles M Cooper · November 19 2008
small business brief, marketing, small business, customer service
