In the NewsCybercriminals Target Local GovernmentsA new trend has local governments on guard: global computer hackers stealing their money.Legal IssuesSenate May Take Up Another Pay Bill Before End of TermProponents say the bill would help women pull even with men in compensation levels, asserting that women make only 77 cents for every dollar that men earn. The issue takes on more urgency during a recession, they say, because women are the sole breadwinners in many households. Economy
By Cheryl Sowa · March 16 2010
small business brief, small business, economy, economy
Tips from December 10, 2009 The Small Business tips today discuss marketing to Baby Boomers via exploring new options.
As previously stated, Baby Boomers value living life to the fullest. The way they do so is by exploring new options, especially if they are fortunate enough to retire. Baby Boomers like the new adventure feeling, as well as the feeling of feeling young again. Generate these emotions in your ads for Baby Boomers.
Baby Boomers have money and are looking for new options or hobbies, whether it is a vacation or picking up a sport such as golf. They are apt to try new things that will bring them gauranteed happiness.
Baby Boomers will always have a craving to learn more. Many Baby Boomers eventually head back to school to get certified in an area of expertise or just to learn more information. Focus on connecting with higher education programs in your advertising.
With money and time on their hands, Baby Boomers will...
By Cheryl Sowa · December 10 2009
small business tips, marketing, small business, retirement
Government, Politics and the Economy
Sentate Mystery: Who Killed Small Business Credit-Card Protection?
When the amendment offered by Senator Mary Landrieu (D – LA) to get new consumer credit-card protections extended to small businesses was killed last month, the perpetrators left no fingerprints. In fact, no one knows precisely what happened, or why. NYTimes.com
The Small Business Owners' Wish List for Obama
Small business owners don't ask for much, but an end to the credit crunch, less talk of tax increases, and healthcare reform without coverage mandates do top t...
By Charles M Cooper · June 24 2009
small business brief, marketing, small business, economy
Government and Economy
How the President Should Help Entrepreneurs
Entrepreneurs and experts offer their suggestions, which ranged from making health care more affordable and streamlining paperwork to out-of-the-box ideas like giving banks access to the Federal Reserve's discount window based on their increase in lending to small businesses.
Kiplinger: Unemployment May Hit 9% Mounting job losses and the troubled auto industry are putting more pressure on Congress to stimulate the economy, but will it work? Kiplinger predicts that 2009 could see 3 million jobs lost and an unemployment rate as high as 9%.
By Charles M Cooper · December 08 2008
small business brief, marketing, small business, Advertising
“Why do you rob banks, Willy?” asked a reporter one day of bank robber Willy Sutton. The answer, to Willy, at least, was obvious:
“Cause that’s where the money is.”
Funny how naturally that line comes to mind when you think of the plans that House Education and Labor Committee Chairman George Miller (D-CA); and Rep. Jim McDermott (D-WA), Chairman of the House Ways and Means Committee’s Subcommittee on Income Security and Family Support, have for your retirement savings plan and the plans you have set up for your employees.
Socializing 401k Plans: An Opportunity to Seize Control
It is remarkable that moments of crisis in America always seem to be invitations for power grabs as Americans, frightened by the current circumstances, hand over power and liberty to the government in return for promises of safety and security. Benjamin Franklin anticipated this when he wrote: "Those Who Sacrifice Liberty For Security D...
By Charles M Cooper · October 28 2008
small business, retirement, 401k, democrats
