Local SEO & Small Business Marketing Tips

Tech: The Return of Risk-Taking

Government, Politics, and the EconomyTech: The Return of Risk-Taking Suddenly, there are mergers and acquisitions, IPOs, and investors galore. Will the reenergized industry lead the U.S. out of the Great Recession? BusinessWeek.comManagement and Operations33 Highly Useful Presentation Tools Use these tools for presentations to engage your audience, and get your point across using the latest technology. SmallBizTrends.com Management and Operations

By Cheryl Sowa · September 29 2009 small business brief, Advertising, business, finance

Avoiding Negative Publicity: The Do's and Don'ts of Advertising

Take a look at this advertisement. What is the first thing that comes to mind?     Shock? Anger? Hatred? Fear? Would you think it was for Homeland Security? The 9/11 Memorial? In actuality, this advertisement was pitched for the World Wildlife Fund.   Just over a week before the eighth anniversary of September 11th, this controversial advertisement was pitched to the Brazilian branch of the World Wildlife Fund (WWF). The ad features dozens of airplanes in mid-air, flying directly into Lower Manhattan with an accompanying tag line reading "The Tsunami Killed 100 Times More People Than 9/11." Underneath the comparison of 9/11 to the Tsunami, the WWF's signature logo of the panda is displayed next to the copy of the ad: "The planet is brutally powerful. Respect it. Preserve it.”  The Brazilian design firm DDB Brasil designed the advertisement and, according to...

By Cheryl Sowa · September 03 2009 Advertising, brand, business, attention

Ten Things Never to Say to a Customer

  Government, Politics and the Economy Democatic Senators: Climate-Change Legislation Should Be Dropped This Year Four Democratic senators as calling for the Senate to abandon efforts to pass legislation curbing greenhouse-gas emissions this year and concentrate on a narrower bill to require use of renewable energy. Bloomberg.com Management and Operations 10 Things Not to Say to Customers There are great things to say to a customer, and then there are things that will drive that same customer into the arms of the competition. Here are the top 10 things not to say to a customer and what you and your people should say instead....

By Charles M Cooper · August 14 2009 small business brief, marketing, small business, economy

Leadership: It's Vision, Not Bullying

Government, Politics and the Economy Jobless Claims Rise There was an unexpected jump in first-time unemployment claims even as continuing claims drop. FoxBusiness.com Management and Operations The Most Annoying People to Work With: The Top 13 Irritations Wherever you work, even in your own business, you find people who have turned the merely annoying into high art. Now that art has been classified and here are the top 13 offenders. ManageSmarter.com

By Charles M Cooper · August 13 2009 small business brief, marketing, small business, economy

Poor Sales Leading to Small Business Closures

Government, Politics and the Economy Survey: Poor Sales Lead to Business Closings According to a recent NFIB survey, poor sales are the number-one problem afflicting America's small businesses. Moreover, few small business owners expect consumers to start spending again any time soon. CNNMoney.com Fed to Keep Rates Steady and Slow Bond Purchases The Federal Reserve is holding interest rates steady and intends to "slow the pace" of its emergency bond-buying program. USAToday.com Management and Operations

By Charles M Cooper · August 12 2009 small business brief, marketing, small business, economy

Stay Afloat by Going Green

Government, Politics and the Economy Congress Urged to Raise Debt Limit Treasury Secretary Tim Geithner has saddled Congress with the task—for the second time this year—of quickly increasing the maximum amount of money the federal government can borrow, something increasingly unpopular with the American people. WSJ.com Management and Operations Are Your Employees Ever Really Off? n the age of online social networking, when the goings-on in your business tweeted or written on Facebook walls, the after-hours activities of your employees may count as much as what they're doing "on-the-job." ManageSmar...

By Charles M Cooper · August 11 2009 small business brief, marketing, small business, economy

Obama's Small Business Promises: Kept and Broken

Government, Politics and the Economy Obama: Small Business Promises Kept and Broken President Obama promised to help Main Street where, but has he kept that promise? Here's a look at where he's followed through -- and where he hasn't. CNNMoney.com Survey Suggests Recession to End This Quarter With recent data suggesting that the recession has bottomed-out, the Blue Chip Economic Indicators survey of private economists showed about 90% of the respondents believe the recession will be declared over this quarter. FoxBusiness.com Management and Operations

By Charles M Cooper · August 10 2009 small business brief, marketing, small business, economy

Small Business Jobs Continue to Decline

Government, Politics and the Economy Small Business Job Losses Continue The mass-layoffs in the economy may have slowed, but small companies are still dropping employees to stay afloat. CNNMoney.com SBA's Mills Has the Answers for Small Business SBA chief Karen Mills discusses the challenges facing small business as well as her role in getting struggling companies the help they need. WSJ.com US Unemployment Slows Unemployment slowed last month and the overall un...

By Charles M Cooper · August 07 2009 small business brief, marketing, small business, economy

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