Government, Politics and the Economy
Little Hope and Less Hiring on Main Street
Some may see signs of economic recovery on the horizon, but that news doesn't seem to have made it to the shops on Main Street. According to payroll processor ADP, small businesses shed more than four times as many employees as larger businesses did over the last month. CNNMoney.com
Inflation: Are the Fears Overstated?
We have been hearing warnings that President Obama's economic policies will lead to a terrible outbreak of inflation, and they may, but an immediate outbreak is improbable. WSJ.com
Management, Taxes and Fin...
By Charles M Cooper · June 04 2009
small business brief, marketing, small business, economy
Government and Economy
Obama: Small Business Key to Economy
In a speech welcoming winners of an SBA award to the White House's East Room, President Obama acknowledged that small business is responsible for half the nation's private sector jobs and so deserves support from Washington. Google.com/AP
Congress Failing American Small Business
While they talk a fine game, when it comes to action on supporting what they, themselves, describe as the “backbone of the economy” our legislators seem happier to play possum. HuffingtonPost.com
By Charles M Cooper · May 20 2009
small business brief, marketing, small business, economy
Government and Economy
Obama's Budget: The Picture of Austerity?
President Obama defended the $17 billion in cuts he’s making in his record-breaking $3.55 trillion budget, deflecting criticism and trying to make the case that his budget in an exercise in restraint. Politico.com
Climate Czar Talks Cap-and-Trade With CEOs
White House climate “czar,” Carol Browner, is set to meet with executives from companies seeking more business-friendly rules to the President's proposed cap-and-trade legislation. Bloomberg.com
Management and Financial Issues
By Charles M Cooper · May 08 2009
small business brief, marketing, small business, economy
Originally written April 24, 2008
Yesterday was April 23, a quiet day in the Spring of 2008, a nice day; but 23 years ago, April 23 became a day that will live, as FDR put it, in infamy—at least from a marketing and public relations point of view. It was the day Coca-Cola introduced New Coke. It is nothing new to say that you need to protect the image of your brand, but that lesson was driven home with uncommon power—and violence—by the debacle that was New Coke.
Coca-Cola has been around since 1886, when Dr. John S. Pemberton, an Atlanta, Georgia, pharmacist, first produced the syrup for Coca-Cola. He took a jug of the syrup to the nearby Jacobs' Pharmacy, where, according to Coke lore, “it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink.” In the years since then, Coke went from a syrup mixed with soda water to a bottled beverage that could be easily distributed throughout the region, th...
By Charles M Cooper · April 23 2009
small business, branding, coca-cola, new coke
Government and Economy
IMF Sees Parallels Between Today and the Great Depression
In spite the unprecedented steps already taken by central banks and governments across the globe, the International Monetary Fund is warning world leaders of "worrisome parallels" between the current global economic crisis and the Great Depression. Telegraph.co.uk
Is Bland Affluence Giving Way to Authenticity Chic?
Americans seem to be looking for simpler—and cheaper—ways to live. Columnist Peggy Noonan explores what may be a growing trend toward an easier way of life. WSJ.com
Management and...
By Charles M Cooper · April 17 2009
small business brief, marketing, small business, economy
Tips from Friday, March 13, 2009
The Small Business tips today will cover how to brand yourself online.
In branding yourself, BE YOURSELF. Stand for something, not everything. Have an opinion.
Get involved in different conversations. Bring some real value to the table. You'll be remembered.
Be innovative. So many people are out there doing the same or similar thing. Stand out, don't blend in.
Be the expert but also make it known that you don't know EVERYTHING. You're human too. Show that side.
Daily Overview: Properly branding yourself is being yourself, giving value in your involvement and innovation as a flawed expert.
By Kim Fenolio · March 13 2009
small business tips, small business, internet, online
Government and Economy
Small Business Optimism Falls
Small business optimism fell another 1.5 points to 82.6 in February, according to the National Federation of Independent Business's Small Business Optimism Index. This the second lowest rating in the 35-year history of the survey. Forbes.com
Treasury Promises Spur to Small Business
In a closed-door meeting with House Democrats, Treasury Secretary Geithner said Obama officials are working on plans to boost liquidity for small businesses as part of the administration's broadening efforts to spur lending and arrest the pace of job losses WSJ.com
Management and Financial Issues
By Charles M Cooper · March 10 2009
small business brief, marketing, small business, economy
Tips originally broadcast on November 24, 2008
The Small Business tips today will be about branding.
Have a logo that's easily recognizable. Put it on everything that you do: avatars, letterhead, business cards etc. Be consistent!
Put a blog on your website. Post often. It sets you as an expert and enables conversation with your audience.
Don't try to be everything to everyone. Stand for something and stick to it. Be consistent!
Participate in local business events. Don't just go, instead be on a committee and get your name / brand known!
Daily Overview: Do what you say you're going to do, be reliable, be the expert, be out there, be active & most of all be consistent.
By Kim Fenolio · February 26 2009
small business tips, marketing, small business, branding
