Local SEO & Small Business Marketing Tips

Who Needs Santa When You Have Social Media?

Government, Politics, and the Economy U.S. Stocks Extend Global Rally on Retail Sales, APEC Pledge U.S. stocks added to a global rally, sending the Standard & Poor’s 500 Index to a 13-month high, after retail sales increased more than forecast and Asian government leaders pledged to maintain economic stimulus spending. Bloomberg.comThe Economy6 Steps for Surviving the RecessionThe news today just is not very good. Every time we think we are on the upside of the downturn, we get thrown for another loop, hit with another tax, told it will be just a few more months before all this turns around. BusinessKnowHow.com...

By Cheryl Sowa · November 17 2009 small business brief, small business, economy, economy

140 Characters and 15 Minutes: Tips, Tricks and Advice

You know, a 140 character limit really isn't a lot to share something significant in. Neither is 15 minutes though, especially not between three people trying to convey the effects of social media on an industry. Fortunately, a collection of some of the best minds in small business were able to do just that at the 140 Characters Conference in LA this past October. I was lucky enough to have been one of the 140 people asked to speak and represent the state of now. I wasn't alone in this. This conference was Jeff Pulver's baby. Jeff is a globally renowned thought leader, author and entrepreneur. He contacted Becky McCray of Small Biz Survival and asked her to put together a panel of people who could effectively speak on behalf of small business...

By Kim Fenolio · November 06 2009 social media, twitter, kim fenolio, characters

Can Main Street Catch Up with Wall Street?

Government, Politics, and the Economy Can Main Street Catch Up with Wall Street? The Dow is up and many economists see an end to the recession. Try telling that to the rising ranks of those losing their jobs and houses. BusinessWeek.com Management and OperationsWhy Change is Necessary: Is Temporary Insanity Keeping You From Growing Your Small Business? Successful people, and businesses, recognize the need for change early. They embrace it. And they go looking for it. BusinessKnowHow.comManagement and Operations

By Cheryl Sowa · October 27 2009 small business brief, marketing, small business, email

140 Characters and We Have One

This week I am leading the small business panel at the 140 Characters Conference in Los Angeles, California. This is pretty significant for our company, and for each of you, in that I will be sharing how small business is being effected by the real-time internet. Basically, I’m going to talk about how Facebook and Twitter (social media) are helping your business in the current state of the world, even in this economy. This panel and conference isn’t all about me. I’ll be sharing the stage with some fantastic co-panelists: Scott Townsend of United Linen and Neal Rohrbach of Idea Anglers. Together we hope to give you a rounded view of how small business works with these medias from beginning to end. We’re calling our panel Small as a Tweet. We’re taking a few questions up front. If there’s anything specific that you’d...

By Kim Fenolio · October 26 2009 small business, twitter, facebook, kim fenolio

Forget Your Big Idea. Be Simple.

Government, Politics, and the Economy Retail Sales Rebound Into Xmas as Shares Show Consumer Not Dead From the recent spike in sales, it's beginning to look a lot like the retail holiday season will be happier than predicted. Bloomberg.comManagement and OperationsWhy Unemployed College Grads Should Channel Their Inner Entrepreneur Recent college graduates who are unemployed should think about taking to their entrepreneurial skills and start their own business. BusinessKnowHow.comManagement and Operations

By Cheryl Sowa · October 20 2009 small business brief, online, retail, customer service

Break Bad Habits, Make More Money

Government, Politics, and the Economy U.S. Chain Sales up 0.1 Percent in September Chain sales increased in the United States for  the first time in 14 months, according to ICSC. ManageSmarter.comManagement and OperationsDealing With Demanding Customers We all experience it, customers who are over-demanding. Figure out how to deal with these customers and still show respect. BusinessKnowHow.com Management and Operations

By Cheryl Sowa · October 13 2009 small business brief, sba, recovery, business

How to Ruin Your Business Reputation

Government, Politics, and the Economy U.S. Economy: Service Industries Grow for First Time in a Year Thanks to the emerging recovery in housing and factories, service industries in the United States expanded in September for the first time in a year. Bloomberg.comManagement and OperationsAnchor Your Networking with Strong Relationships Your corporate associations are important to keep your business striving during these tough economic times. Entrepreneur.com Management and Operations

By Cheryl Sowa · October 06 2009 small business brief, small business, economy, internet

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