What good is a testimonial if the person giving it doesn't know what to talk about? SMS, email, or face-to-face, these can help get the ball rolling.
By Evan Demma · May 21 2018
Testimonials, reviews, reputation, Customer Voice
In February, Darren Shaw of Whitespark presented the much anticipated Local Search Ranking Factors (2017) at a Local U workshop. Let us break it down into the executive summary you need to run it up the chain.
By Dave Cosper · June 05 2017
local, local seo, website, reputation
Build and maintain your online presence and reputation by utilizing your website, social media platforms and customer reviews!
By Cassie Fasick · May 24 2017
small buisness, social media, reputation
Outside of Yelp (whose review snippets were removed from Google) and native Google+ Local reviews, here are the top third-party sources for dentist reviews in the US.
By Dave Cosper · April 29 2014
reviews, local, local search, google plus
Having good quality reviews on your Google+ Local page (i.e., Place page) not only influences your ability to convert prospective customers, but can affect your local search ranking. Most customers won’t know to leave you a Google Places review, so it is important to promote or actively encourage customers to give honest reviews.
By Dave Cosper · September 11 2013
google, google plus, google, reviews
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
A Local Consumer Review Survey (2012) showed that approximately 72% of consumers trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.
But building customer reviews, and doing it ‘the right way’, especially on Google (with all of their flip-flops and recent updates) has been a dizzying process for SMBs....
By Dave Cosper · March 20 2013
google plus local, local search, reviews, seo
One of the things that have kept people honest on sites like eBay has been a serious take on reputation. Doing business through that portal has required that the chatter about you as a buyer or a seller be good, something like a credit rating. Too many “negs” on your record and you can be branded a bad risk. But what happens when that reputation-intensive mindset escapes the controlled, hot-house environs of eBay and lands on the mean streets of Google, Yahoo and the other major search engines? Consider this example:
You are the Stan of Stan’s Pizza and Goulash, an up-and-coming pizza and goulash place in a hip downtown area. Being the tech-savvy child of the ‘90s that you are, you have a great website with all sorts of bells and whistles like online ordering, e-mail reservations and even live chat to help work out any special problems. You have spent time and effort getting to the top of the search engines and now, whenever someone types in “pizza and goulas...
By Charles M Cooper · June 25 2008
internet, online, reputation management, reputation
