Avoid "keyword stuffing," and opt instead for well-considered, instructive, and original content.
By Brandon Kosters · October 19 2022
google, ezlocal, seo, digital marketing
A website is a perfect way to showcase your business online. Whether you are a restaurant, bakery, or landscaper, your small business needs a presence on the web. Your website will be the first thing potential customers see when they search for your services. You need to be where they’re looking – on the internet. There’s no better time than now to get started and make sure that your company has a quality website.
By Carmen Salerno · March 29 2022
website, google, seo, email marketing
Reveal hot spots for fellow locals, and all the while earn cool rewards! Contribute your way to a sweet EZlocal tee, or even an Apple iPad or Chromebook!
By Dave Cosper · September 17 2021
contributor program
Your website is your business’s platform and the focal point of your online marketing campaign so it should be updated regularly
By Richard Ambrose · July 21 2021
website, google, seo
Customer reviews are a fundamental part of your local marketing efforts and online reputation. If you can get enough good ones, they can go a long ways. A slew of good reviews can boost both your local search ranking as well as click-through rate (CTR), which should ultimately lead to converting more customers.
90% of consumers say an online review is as important as a personal recommendation while 72% say that positive reviews make them trust a local business more.
Below is a breakdown of some of the things that our team, and other industry experts, have found to be effective tactics in building high-value customer reviews for your business.
Tips on Building Customer Reviews (in no particular order)
Politely askYou should coach your staff to notice when you have a highly satisfied customer, and to politely ask, “Would you be willing to leave us a review?” If you have the customer’s email, personally send them a link (see...
By Edward Hokinson · June 22 2021
reviews, reputation, gmb
Local citations continue to be a crucial part of any comprehensive SEO strategy. Not only do citations help users to discover local businesses across a variety of online platforms, but accurate citations are one of several contributing factors to local search rankings.
By Dave Cosper · May 21 2021
local, seo, listings distribution, free business listing
