Tips from the morning of December 17, 2009
The Small Business tips today discuss marketing to Generation X via print marketing.
Generation X has the highest subscription and readership of periodicals (Time, Newsweek, People, Details, Spin). Advertisements in these types of publishings are seen by a majority of Gen X.
Generation X is also credited with building the market of small and local newspapers. They are interested with what is going around them. Keep in mind, advertising in this type of paper hits locally and is cheaper.
Movie lists, entertainment guides, and personal ads are favorites in print media for Generation X. They prefer short & concise writing. Keep this in mind. Place advertisements accordingly (at the end of short articles).
Growing up with the technological revolution, Generation X embraces mass media. They will turn to print media, but as time and technology grows, be warned: they will jump ship and u...
By Kim Fenolio · December 17 2009
small business tips, small business, tips, media
Tips from December 16, 2009 The Small Business tips today discuss marketing to Generation X via mainstream media.
Generation Xers are generally more open to new ideas, products or at least trying new things during TV pilot episodes. They are apt to seeing new things, and it will add to their sense of learning more about their world.
Gen Xers multi-task: if they see or hear an advertisement on TV or radio they're likely to research immediately on computer or mobile device. List websites, and repeat the phone number and business name multiple times.
Newspaper websites are better than the paper to reach Generation X. They grew up with the technology put out for the masses and adapt quickly. Press releases or stories about you will be noticed by Generation X because they cater to the individual rather than the entire group. Be newsworthy!
Podcasts and blogs are a great medium to use as Generation X relies on them for information an...
By Kim Fenolio · December 17 2009
small business tips, marketing, generation, gen x
The Facts About the Generation According to the US Census, 77 million people were born in the Baby Boomer era. This fascinating group of Americans make up the largest group in our nation. In fact, an American turns 50 years old every 7 seconds, more than 12,500 people every day! This generation has experienced every historical, cultural and marketing trend and phenomenon of the past half century (think Billy Joel's "We Didn't Start the Fire" lyrics). This unique group of individuals have specific habits that define their generation. Let's take a closer look.For starters, Baby Boomers are wealthy. According to the U.S. Census and Federal Reserve, 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, which equals to about $28 trillion dollars. Baby boomers were taught to save and spend money carefully, which they exercise to this day due to the economy. Finding great deals in the paper, cutting coupons, and not touching their savin...
By Cheryl Sowa · December 15 2009
marketing, small business, baby boomers, generation
Management and Operations“Enlightened” Profit. A Better Way To Build A Business.Values are the key to building value. More and more of today’s CEO’s now see a three tiered metric of profit as essential to building a strong and sustainable company. TheWisdomGuy.comManagement and OperationsWhen Bad Things Happen to Good Business Owners and EntrepreneursStuff happens. As a business owner and entrepreneur, the more successful you become, the more you open yourself up to criticism, negative feedback or just plain being attacked. BusinessKnowHow.com Management and Operations
By Cheryl Sowa · December 15 2009
small business brief, marketing, small business, small business
Tips from December 14, 2009 The Small Business tips today discuss marketing to Generation X via social media.
Use social media to promote a new product. Gen X is open to trying new things and value new opportunities, and they will respond the best to free trials.
Facebook fan pages need to be communicating with your fans, offering value and at a pace that isn't too intrusive. Gen Xers don't want to be annoyed with pointless and/or excessive updates. You also don't be silent. Find a happy medium.
Gen X is also active on Twitter. Tweet trivia to your followers and have a prize, such as a free gift or discounted coupons, to give to the first, correct or creative replies.
Write a blog. If you don't have one on your website or don't know how, sign up with a free service like Blogger. Be sure to give your potential readers a way to share your stuff, too. Have the
By Cheryl Sowa · December 14 2009
small business tips, marketing, small business, social media
Tips from December 9, 2009 The Small Business tips today discuss marketing to Baby Boomers via print media.
Baby Boomers LOVE coupons. Place them in the local paper and magazines for them to cut out and use.
Upon purchasing, request Baby Boomers' phone number and/or email. This will allow for direct sending of coupons and advertisements to your target audience and to gain repeat customers.
Baby Boomers have a better chance of seeing your advertisements in newspapers than any other generation. Baby Boomers still hold to reading the morning paper while most generations move to the Internet or TV for their news. Take advantage of this.
Mailers are a great way to advertise to Baby Boomers. They value the convenient deals they receive in the mail and the simplicity of receiving them. Send out mailers on a regular basis, about every two to four weeks. Create a schedule and stick to it.
Daily Overview: Baby Boome...
By Cheryl Sowa · December 14 2009
small business tips, small business, magazine, baby boomers
Check out the EZlocal member map. Want to get listed and on to our map? Create a free business profile today.
By Derek McKenzie · December 12 2009
Tips from December 11, 2009 The Small Business tips today discuss marketing to Baby Boomers with website banner ads.
Place banner ads on sites Baby Boomers frequent most for their life stage: retirement, health care, insurance.
Baby Boomers also will click banner ads on sites that they visit for leisure or fun: real estate, travel, sweepstakes.
Creative Baby Boomer banner ads should use bold colors, not pastel. Message should be positive, not threatening.
The message on Baby Boomer banner ads work best emotion-based, not fact-based. Market to "life stage" not actual age.
Daily Overview: When creating a banner ad campaign for Baby Boomers, market to their life stage & aim to evoke positive emotion.
By Kim Fenolio · December 11 2009
small business tips, marketing, small business, banner ads
