Tips from December 10, 2009 The Small Business tips today discuss marketing to Baby Boomers via exploring new options.
As previously stated, Baby Boomers value living life to the fullest. The way they do so is by exploring new options, especially if they are fortunate enough to retire. Baby Boomers like the new adventure feeling, as well as the feeling of feeling young again. Generate these emotions in your ads for Baby Boomers.
Baby Boomers have money and are looking for new options or hobbies, whether it is a vacation or picking up a sport such as golf. They are apt to try new things that will bring them gauranteed happiness.
Baby Boomers will always have a craving to learn more. Many Baby Boomers eventually head back to school to get certified in an area of expertise or just to learn more information. Focus on connecting with higher education programs in your advertising.
With money and time on their hands, Baby Boomers will...
By Cheryl Sowa · December 10 2009
small business tips, marketing, small business, retirement
Tips from December 8, 2009 The Small Business tips today discuss marketing to Baby Boomers via mainstream media.
Baby Boomers were the first generation to grow up alongside television. In fact, they watch 22 more minutes of TV per day than younger generations do. You can find them watching the programs that center around life stages.
When watching TV, Baby Boomers are more likely to pick up the phone and call an 800 number than go to their computer to type in a web address. Baby Boomers are generally not fans of multi-tasking.
Many Baby Boomers are loyal to the radio. Radio advertisements should be placed the same way TV ads are placed; with much consideration. Music from the 60s, 70s, and 80s is the best bet for placing radio ads for Baby Boomers.
The best place to market to Baby Boomers, regardless of the channel, is around the news. Many Baby Boomers turn into the mass media to get the latest news. Keep this in mind when dec...
By Cheryl Sowa · December 08 2009
small business tips, small business, baby boomers, ads
Government, Politics, and the Economy No Rebound Yet For Smallest Businesses Confidence among America’s smallest business owners fell to the lowest level since February, according to the latest Discover-Small Business Watch. BusinessWeek.comManagement and OperationsDisaster Protection: The Need for Small Business ContinuityBusinessKnowHow has reprinted the latest edition (Fall 2009) of Disaster Recovery Journal and the article “The Need for Small Business, Business Continuity” by Mark R. Lupo. BusinessKnowHow.com Management and Operations
By Cheryl Sowa · December 08 2009
small business brief, small business, customer service, management
Tips from December 7, 2009 The Small Business tips today discuss marketing to Baby Boomers via social media.
Facebook is a great channel for Baby Boomers. They're learning to reconnect with friends, family, and classmates online. Create a fan page, that is simple and user-friendly, for your business to target this generation.
Baby Boomers are just starting to get into Twitter. They appreciate basic deals and information with a very simple way to find these deals. Make your tweets very clear to Baby Boomers that you are promoting a deal or special savings.
Baby Boomers are influenced by viral campaigns. Create a channel for your business and put videos up on YouTube that Baby Boomers can relate to. Grasp their feelings about living life to the fullest and achieving their dreams.
Be patient with Baby Boomers & social media. Make directions as simple as possible; they did not grow up with the technology and must adapt to it.
By Cheryl Sowa · December 07 2009
small business tips, marketing, small business, social media
Last week, the ABC Small Business Tips explored different generations and gender as target audiences. Each generation, as well as men and women, have different approaches and insights on products, services, and businesses. These target markets are large groups, but if marketed to properly, your strategy will work on millions of people.Baby BoomersBaby Boomers consist of individuals born between 1945 and 1960. Their generation has been through decades upon decades of every single cultural and marketing trend and phenomenon of the past half century. The experiences that they have lived through (Vietnam, disco era, Berlin Wall, Desert Storm) help to define their life experiences which they rely on while thinking about purchases and trends today. This generation is full of hope and optimism because of their experiences, and know that there is an opportunity for anything to be accomplished. In this mindset, Baby Boomers are still in the workforce today because of their big...
By Cheryl Sowa · December 07 2009
marketing, Advertising, baby boomers, gen y
Tips from December 4, 2009 The Small Business tips today discuss women as a target audience.
85% of all brand purchases are made by women. Once they find a brand that the they like and at an affordable price that they TRUST, they will be loyal.
Women are flooding social networks, especially women who have young children at home. Market to them by communicating on social media sites, such as Facebook and Twitter. Additionally, women are compelled by advertisements they see in newspapers, magazines, or online.
91% of women feel that advertisers don't understand them. Pink, frilly, and foofy is no way to advertise to women. Understand that simply they are consumers who, like all consumers, are looking to get exactly what they want for the price they are willing to pay. Too girly of a strategy is not the way to gain women customers.
On average, 25% of products in women's shopping carts are environmentally friendly....
By Cheryl Sowa · December 04 2009
small business tips, small business, Advertising, brand
As technology advances, many aspects of business advance as well. Websites are better designed, advertisements are presented in new mediums, and marketing strategies change. This means that consumers are reached in more new ways than ever before. With immediate information available, it is important to have a strategy for marketing which gives your business an edge over the competition. It is crucial to understand your customers and their needs in order to completely understand exactly what a target audience is.Businesses' marketing strategies are built around the core objectives, values, vision, and goals of the organization. No matter how exceptional and outstanding a product or service is, there will be no success without the proper marketing. Furthermore, businesses cannot properly market without having product placement, promotions, or competitive pricing without knowing their consumers. Knowing your target audience is the solution!Define Your Targe...
By Cheryl Sowa · December 04 2009
small business, technology, organization, target audience
Tips from December 3, 2009 The Small Business tips today discuss men as a target audience.
Let's face it: men aren't the biggest fans of shopping. To cater to them, it is important to have your product out and displayed so they can get in, purchase, and get out quickly.
Men are drawn to engaging content. It used to be simple with a targeted ad during a football game, but now it needs to be even more specific. Sports are a good place to start, as well as technology, news, and the Internet.
Men are not as loyal to brands as they are to features, benefits, convenience, value, customer reviews, and industry ratings. They are hard to tackle to stick to one brand - so produce an excellent product for a great review and rating.
Technology is the way to connect with men as most of them are active online. Try side banner ads on popular sports sites, or Google ads.
Daily Overview: Men are simple: cater to what...
By Cheryl Sowa · December 03 2009
small business tips, marketing, small business, target audience
