Local SEO & Small Business Marketing Tips

Small Biz Tip: Common Mistakes: SEO

Tips from February 2, 2010 The Small Business tips today discuss common SEO mistakes. Duplicating Content: Your content is plagiarized, and not original. You lose the optimization of the words on your website if they are not original. Poor Design & Usability: Broken links are killers for SEO. Come up with a creative, yet useful design that your visitors will be able to navigate. Same Meta Description on Each Page: To the SEO world, your websites have the same content. Your meta description should be specific and unique to every page. Over-stuffing Keywords: You are essentially spamming your own website, as it becomes unreadable in SEO terms. This could get you blocked/banned from some search engines or sites, such as Google. Daily Overview: Trying to manipulate SEO to get your website better rankings leads to many mistakes and poor rankings. Avoid this by having a knowledge of the SEO world, track your websi...

By Cheryl Sowa · February 02 2010 small business tips, small business, seo, keywords

Small Biz Tip: Common Mistakes: Website

Tips from February 1, 2010 The Small Business tips today discuss common website mistakes. Poor Maintenance: Broken links, "404 file not found" error messages, and links leading to the wrong place is frustrating for your website visitors. No Contact Information: A website is important for every business, and lacking contact information is detrimental. Address, email, and phone number are crucial. Poor Navigation: Dead pages, no links to your homepage, and disabling the back button on your browser is not only frustrating for visitors but also for web designers. Outdated Information: Old business hours and addresses are misleading to website visitors and potential customers. Old information hurts business, not encourage it.  Daily Overview: Poor upkeep & maintenance are the two biggest mistakes businesses make for their website. Avoid this by testing your website and updating information.

By Cheryl Sowa · February 01 2010 small business tips, small business, online, technology

10 Things You Can Do in the Next 60 Days to Market Your Business and Close More Sales

Government, Politics, and the Economy Economy Jumps 3.5 Percent to Largest Growth in Two Years Consumer spending, exports and investments experience greatest gains. ManagerSmarter.comManagement and OperationsSmall Shops Make Big Play for Holiday ShoppersMerchants roll out Christmas wares weeks in advance to lure customers away from large discount retailers. WSJ.comManagement and Operations

By Cheryl Sowa · November 03 2009 small business brief, marketing, small business, economy

Small Businesses' Top 5 Financial Mistakes

Small businesses have a lot on their plate when it comes to finances as it determines the state of their business.  Many small businesses have trouble managing their finances, and encounter problems without knowing it. Ironically, many of these small businesses having trouble are making the same mistakes. Learn from these top five financial mistakes small businesses make and keep your business in business.  1. Your Business Has No Financial Policies Established Since there are fewer employees who wear many different hats, policies are important for small businesses to establish rules, regulations, and procedures. It is the same for finance matters. Financial policies provide assurance that everything regarding finances is carried out in the same manner. Policies also encourage efficiency, as each employee learns the policies they are more accustomed to how to handle them.  The important policies to have for your small business include handling petty cash, an employee re...

By Cheryl Sowa · September 24 2009 small business, finance, money, plan

Consumer Confidence Soars

Government, Politics, and the Economy Consumer Confidence Soars A step towards the right direction, consumers are now looking positively towards the future in regards to spending, housing, employment, and the economy.  CNNmoney.comManagement and Operations3 Vital Business Lessons from Tiger Woods' PGA LossThe big upset of Tiger Woods losing the prestigious PGA tournament has not only created a buzz in the sports world, but in the business world as well. See how Woods' loss translates into business lessons. BusinessKnowHow.comManagement and Operations

By Cheryl Sowa · August 25 2009 small business brief, marketing, small business, confidence

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