Government, Politics, and the Economy
Economy Jumps 3.5 Percent to Largest Growth in Two Years Consumer spending, exports and investments experience greatest gains. ManagerSmarter.comManagement and OperationsSmall Shops Make Big Play for Holiday ShoppersMerchants roll out Christmas wares weeks in advance to lure customers away from large discount retailers. WSJ.comManagement and Operations
By Cheryl Sowa · November 03 2009
small business brief, marketing, small business, economy
Government, Politics, and the EconomyRetail Sales in U.S. Jump 2.7%, Most in Three Years Thanks to the government's Cash for Clunkers program, retailers in the U.S. surged in August - the most in three years. Bloomberg.comManagement and OperationsBe Ready and Prepared for Disasters: September is National Preparedness MonthFire, flood, hurricane, or tornado, you need to be prepared to protect yourself, your family, and your business from mother nature. BusinessKnowHow.com Management and Operations
By Cheryl Sowa · September 15 2009
small business brief, marketing, small business, retail
Government, Politics, and the Economyhttp://online.wsj.com/article/SB125233977333690447.html Key Week for Obama Starts on Feisty Note President Obama starts off the Tuesday after Labor Day by stressing the importance of his new government-run-health-insurance program, while key senators collaborated for a bipartisan deal. WSJ.com Management and Operationshttp://www.womenentrepreneur.com/2009/09/hiring-without-the-headaches.html Hiring Without the Headaches Salary, taxes, and benefits are just some of the worries that arise for entrepreneurs when they decide to add on to their workforce. Small businesses need to have a hiring process in place to effectively hire employees for their small businesses. WomenEntrepreneur.com Management and Operationshttp://entrepreneur.com/sales/customerservicecolumnistsydneybarrows/article203136.html Prioritize the Customer Experien...
By Cheryl Sowa · September 08 2009
small business brief, marketing, small business, sales
Government, Politics, and the EconomyInflation Will Accelerate Next Decade, Economists Say According to a poll taken by the National Association for Business Economics, the Federal Reserve cannot prevent the trillions of dollars from the stimulus package from inflation over the next decade, rising an average of 3% per year from 2014 through 2018. Bloomberg.comGovernment, Politics, and the Economy What's North Dakota Doing Right? As the rest of the nation painfully struggles with balancing the budget and rising unemployment, the state of North...
By Cheryl Sowa · September 01 2009
small business brief, small business, customer service, sales
I remember the first time that I ever had to make a cold call. It was with a past internship and I was so nervous I thought I was going to pass out. I was afraid of saying the wrong thing, rejection, forgetting to mention something about the product, forgetting who I was talking to; you name it, I was afraid of it. I read the script like it was my favorite novel instead of trying to hold an actual conversation with the person on the other end. After the opening of the pitch which was just about twenty seconds (only it seemed like an hour), I heard an angry "NO THANK YOU!" and an abrupt phone slam. After throwing a pity party for myself for a second, I realized that I was neither fully prepared for the cold call nor confident. After learning more about cold calling, I became comfortable with calling strangers and able to pitch myself, business, and the product or service I was selling. Picking up the phone to call a complete stranger and asking for some of their time to listen to you talk ab...
By Cheryl Sowa · August 28 2009
confidence, sales, business, cold call
Tips from August 24, 2009 The Small Business tips today discuss correct preparation when cold calling.
Your goal should never be to get the sale when cold calling. Instead, the goal is getting the chance to make the sale. Big difference.
Know the purpose behind the phone call. Are you trying to pitch a sale at that moment or simply get an appointment?
Research your target market & prospects. Cold call to your audience. Know the business to cater to their specific needs.
Calm your nerves. Be prepared & confident. Set aside all distractions including email to give full attention to your call.
Daily Overview: Stick to your goals & research to make a phone call. Be positive & confident!
By Cheryl Sowa · August 25 2009
small business tips, small business, cold call, positive
Government, Politics and the Economy
Democatic Senators: Climate-Change Legislation Should Be Dropped This Year
Four Democratic senators as calling for the Senate to abandon efforts to pass legislation curbing greenhouse-gas emissions this year and concentrate on a narrower bill to require use of renewable energy. Bloomberg.com
Management and Operations
10 Things Not to Say to Customers
There are great things to say to a customer, and then there are things that will drive that same customer into the arms of the competition. Here are the top 10 things not to say to a customer and what you and your people should say instead....
By Charles M Cooper · August 14 2009
small business brief, marketing, small business, economy
It seems that with rising unemployment and ever tighter budgets, American consumers missed the message that we are in an economic recovery. We hear talk of the recession “bottoming out” or that economists see this or that “good sign” or that the Treasury Secretary has “green shoots” in his sights. The fact is, all these people talking about how the recession is ending would have just as much success predicting what the economy will do if they slaughtered a goat and tried to read the entrails.
If you want to know what the economy is really up to, go to the people who are there, in the trenches, each and every day. Talk to the people who are on the unemployment lines, the salespeople in shops—people who live with the recession and must cope with it every day—not the bureaucrats and statisticians in Washington trying desperately to spin the numbers, including this group and excluding that in order to be able to report something that the Adminis...
By Charles M Cooper · August 13 2009
small business, sales, congress, obama
