Tips from January 26, 2010 The Small Business tips today discuss marketing to Generation Y via mainstream media.
Generation Y follow celebrities. When they see their favorite actor endorsing a product or service, they will pay more attention. Keep this in mind when you are trying to reach them through mainstream media. Familiar faces mean more attention.
Gen Yers don't watch the news as much as other generations. They news get their news from MTV, websites, social media, or others. If you're going to market to them via TV, make sure it is on a channel that appeals to the younger generations.
To market to Gen Y, it is important to have an emotional connection with them. You need to create a sense of belonging to attract their attention. Use Gen Yers in your ads to depict your product/service as trendy, hip, or that "everyone is doing it."
Gen Yers go see movies frequently. Check out your local movie theater and see if they...
By Cheryl Sowa · January 26 2010
small business tips, news, gen y, generation y
Tips from January 25, 2010 The Small Business tips today discuss marketing to Generation Y via social media.
Generation Y is always online, always connected, and always involved. Their primary form of communication is online and they would rather connect with each other through gadgets than in person.
Gen Yers are heavily into Facebook and MySpace. They update their page frequently and visit these pages often. This is where to start when targeting Gen Yers in social media.
Chat rooms are another place that Gen Yers are found. They communicate frequently online via computers or other gadgets, like a cell phone. Chat rooms are a great place to get Gen Yers buzzing about your product or service.
Gen Y is the first generation to grow up with social media and the Internet at their fingertips. They know the Internet the best. Gen Yers hate being sent garbage email, spam tweets, or Fa...
By Cheryl Sowa · January 26 2010
small business tips, internet, social media, gen y
Management and OperationsIdentify New Consumer NormsThe recession has changed how customers shop, possibly forever. Entrepreneur.com
Management and Operations Resolving Employee Complaints Before They Hit the Internet The question is what to do about employee complaints about the workplace. It's more than a matter of damage control. Trying to repair the harm to internal morale, recruitment efforts, and corporate reputations after the fact is not as effective as preventing the damage in the first place. ManageSmarter.com Management and Operations
By Cheryl Sowa · January 26 2010
small business brief, marketing, small business, economy
Management and Operations 21st Century Career Development and Its Implications for Learning and Development There has been a significant change between what career development means in the 21st century and what it meant when our parents' generation, or even when my fellow Boomers, entered the workforce. ManageSmarter.com Management and OperationsFirst Lady Michelle Obama Promotes Work/Life BalanceDuring her visit with 400 employees, Obama touched on an issue that has been central to her professional life—simultaneously managing the demands of home and the workplace. Workfor...
By Cheryl Sowa · January 19 2010
small business brief, small business, online, target
Recently, Google added snippets from reviews into the Local Business Center in a way that only Google can do. On the profile, Google chooses amazingly helpful portions of reviews and posts them. Parallel to the moderately recent addition of rich snippets into search results with reviews and other information via microformats, Google has taken the rich review snippets to a new level. Reviews about certain aspects of a business are now grouped together and an overall rating per category is calculated. In the sushi example below, Google broke down reviews by the food and the service. As a user, this information is fantastically useful as most people care more about certain things than others, take a look.
By Derek McKenzie · January 15 2010
google, google maps, rich snippets, reviews
Have a look at some of the technology used on EZlocal:
All of our sites are built with Microsoft's ASP.NET 3.5 and in places use the ASP.NET AJAX framework. We are phasing out are usage of the .NET AJAX framework, and moving towards jQuery delivered by Google.
We live 100% off of Windows servers. We use Microsoft SQL Server 2000, 2005 and 2008 as well as MySQL for our database solutions. Some of our full text search is powered by Sphinx. Our blog is powered by BlogEngine.NET and some of our mail services are powered by AuthSMTP....
By Tim Scheer · January 13 2010
A majority of Americans have the same few resolutions when the new year rolls around: lose weight, eat healthy, spend more time with family and friends. If you are a small business owner, you NEED to have resolutions for your business as well. With high hopes for the economy in 2010, contribute to your small business' hard work for success this year by abiding these three resolutions.1. Push for ProgressA new year brings new beginnings, new policies, new goals and new habits. In 2010, push yourself and your employees for success and progress. For small business owners, this means clearly planning assignments, projects, and objectives. Communicate to your employees what you expect from them before pursuing any project. Also, small business owners should take control of progress by conducting multiple mini reviews throughout the course of the year. Reviews help small business owners communicate to their employees what they are doing right, what they sho...
By Cheryl Sowa · January 13 2010
small business, progress, prioritize, 2010
