Small Biz Tip: Nonverbal Communication: Logo
Tips from September 14, 2009 The Small Business tips today discuss nonverbal communication when using a logo.
Keep it simple. A logo needs to be easy for customers to recognize and remember. It also needs to be easy to reproduce.
What do the colors of your logo communicate? Different colors actually can evoke different feelings so it's something to consider in the design process.
Evaluate your logo size versus the product. They need to complement each other but not over power. Don't kill the message.
Symbolism in logos is important, especially when attempting to be unique. But be careful, different symbols can mean different things in different places.
Daily Overview: Logos build brand recognition and are your first lines of visual communication to the public.
We post these small business tips to our employee's
By Cheryl Sowa · September 14 2009
small business tips, logo, nonverbal communication, colors
Tips from September 11, 2009 The Small Business tips today discuss working from home: Dealing with Kids
Talk to your kids. Distinguish for them the importance of your work time & that you cannot be disturbed. Make sure they understand.
Create your work schedule around your kids. Stop work at a good pick up point when tending to obligations: pick up, feed, etc.
Keep work documents, supplies, records & computer out of reach from your kids & talk to them about staying out of your workspace.
Don't be afraid to ask for help. For important work projects or busy work days, ask a friend to help out with your kids.
Daily Overview: Working at home with kids is difficult, but gets easier once rules and a schedule are set.
By Cheryl Sowa · September 11 2009
small business tips, small business, work at home, kids
Working from home is a great option for small business owners who either do not need a large workspace or store, have personal commitments at home, or cannot afford renting a place for your business. The perks seem to be endless for working from home: flexible hours, no commute, and certain tax deductions. Additionally, if you have personal commitments, you can arrange your work schedule around your family to cater to their needs. It sounds like working at home is a great idea, but before you jump right into the idea, there are a few things you must consider, especially if you plan on having your customers come to your home.
Neighborhood & Property Although it is your small business from your house, you must consider your neighborhood, surroundings, and neighbors. To work from home, you need to have a suitable and accessible location for your customers. Consider the attractiveness of your neighborhood and your property and how well it is maintained to appeal...
By Cheryl Sowa · September 11 2009
small business, work from home, house, neighborhood
Tips from September 10, 2009 The Small Business tips today discuss working from home: Staying Focused
Without a supervisor monitoring you, it's important to stay focused. Be disciplined & keep a work log to document productivity.
Music can be soothing and cut out any noise distractions. Studies show classical music boosts concentration & productivity.
Stay away from television! If you must watch soaps, TiVO or record them to watch later. Be sure your office isn't in view of any TV.
Personal life should be second priority. Don't check personal email & let calls go to voicemail. Follow up off the clock or on a break.
Daily Overview: Distractions hinder productivity when working at home. Take control & be disciplined to work.
By Cheryl Sowa · September 10 2009
small business tips, small business, work from home, focus
Tips from September 9, 2009 The Small Business tips today discuss working from home: Scheduling
Enforce normal business hours while working at home. Stick to the schedule the business needs to operate; not your personal one.
Keep track of time & manage it better by setting deadlines. Make sure to get your work done before tending to other obligations.
It's easy to get lost in your personal life at home, so keep a work calendar visible to remind you constantly of work & deadlines.
Establish a routine, especially if you have personal commitments. Get a schedule: work first, then adhere to personal obligations.
Daily Overview: Pretend you're still "in the office." Set a schedule & start a routine to keep your work on track.
By Cheryl Sowa · September 10 2009
small business tips, small business, scheduling, time management
How to Write an Engaging Subject Line Email newsletters or email marketing campaigns contain important messages, tips, savings, and more for your subscribed readers. The information inside the email is important to them, but without a compelling subject line, your subscribers may never open it. Email subject lines are just as important, if not more, than the rest of the information in the email. The subject line's main purpose is to get someone to open the email. Take these tips into consideration when writing your next compelling subject line for your email.Even before writing the body of an email, it is essential to begin to think of the subject line for the email. Although it is not the bulk of what you want your subscribers to read, it is what they will read first and makes them decide if they will continue reading. You must think thoroughly and objectively about your subject line.Take a look at the newspaper. The headlines are made to grab atten...
By Cheryl Sowa · September 09 2009
marketing, small business, newsletter, email
Small Biz Tip: Working From Home: Office Space
Tips from September 8, 2009 The Small Business tips today discuss working from home: Office Space
Separate your workspace at home from the rest of your house. Ideally, a designated home office would be best; if not plausible, at least have a desk.
Have a separate telephone line for work to keep you focused and eliminate personal distractions. This is also required to deduct expenses.
Invest in a filing cabinet. It is an easy way to keep your papers organized and out of the way of your home life, as well as keep others out.
Treat your home workspace as if you working in an office: keep away from the television, distractions, & home luxuries to stay focused.
Daily Overview: Pick a workplace in your home and stick with it. Establish your area and take control.
By Cheryl Sowa · September 08 2009
small business tips, small business, workspace, office
Government, Politics, and the Economyhttp://online.wsj.com/article/SB125233977333690447.html Key Week for Obama Starts on Feisty Note President Obama starts off the Tuesday after Labor Day by stressing the importance of his new government-run-health-insurance program, while key senators collaborated for a bipartisan deal. WSJ.com Management and Operationshttp://www.womenentrepreneur.com/2009/09/hiring-without-the-headaches.html Hiring Without the Headaches Salary, taxes, and benefits are just some of the worries that arise for entrepreneurs when they decide to add on to their workforce. Small businesses need to have a hiring process in place to effectively hire employees for their small businesses. WomenEntrepreneur.com Management and Operationshttp://entrepreneur.com/sales/customerservicecolumnistsydneybarrows/article203136.html Prioritize the Customer Experien...
By Cheryl Sowa · September 08 2009
small business brief, marketing, small business, sales
